John Ross, CEO of Shopper Sciences, shared his thoughts on the "Zero Moment of Truth" at the Think Finance with Google event in November 2011. He points out that the internet gives consumers a new way to inform themselves before they buy - suggesting that marketers think about "content optimization" as a new way to stay top-of-mind when consumers are doing their research.

December 2011



This isn't media optimization. It's content optimization.

John Ross