Insights You Want.
Data You Need.

Which brands have the most user-friendly mobile sites in the United Arab Emirates and Saudi Arabia?

Jordan

YouTube Creator Stories: How Sima Najjar established the region’s largest how-to channel

Innovative use of YouTube formats sees Vimto bring Messages of Light to digital audiences in Ramadan

Ramadan 2018: Performance

Countdown to Ramadan 2018

E-Commerce Series

YouTube Creator Spotlight: How Mmoshaya’s Content Brings Families Together

YouTube Playbook for Creative Advertising

Ramadan Guide 2018

The definition of relevance has changed. Here’s how to address it

Kingdom of Saudi Arabia

On the Rise in Ramadan: YouTube Viewing in Saudi Arabia

Is Your Site Ready For Ramadan?

YouTube’s chief product officer on the future of TV entertainment

Case Study: Zain's Powerful Customized Ad Campaign

The Global Auto Shopper Study: KSA, Kuwait and UAE car shopping habits revealed

It’s all about ‘me’—how people are taking search personally

YouTube Creator Stories: How JaySajer Shifted Cultural Expectations

Case Study: How OSN Drastically Reduced Cost Per Acquisition with AdWords

Digital Transformation: Four focus areas for business leaders

GSK succeeds in driving mass reach by adopting a digital only approach, positioning YouTube as a TV channel

OMO Case Study - Dirt is Good

How to make everyone on your team a data-savvy marketer

YouTube Creator Stories: How Khaled and Safa Became the First Couple in MENA with 1 Million Subscribers

YouTube Creator Stories: How Lowi Sahi Makes Every Second Count

Connected Consumer Survey 2017

Programmatic: The Opportunity for Brand Advertisers

YouTube Creator Stories: How Fahad Sal connects brands to consumers through humor

VIVA Kuwait Case Study

Take a deeper dive

Success Stories

Tools & Research

Tools for marketers

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.