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Feature of the week

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

With UAE’s Expo City Dubai officially opening recently, we’re unpacking the hybrid marketing approach that helped make Expo 2020 such a success. We reveal the event’s three-pronged strategy that resulted in a seamless crossover experience and 250 million virtual and 24 million in-person visits.

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

Feature of the week

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

With UAE’s Expo City Dubai officially opening recently, we’re unpacking the hybrid marketing approach that helped make Expo 2020 such a success. We reveal the event’s three-pronged strategy that resulted in a seamless crossover experience and 250 million virtual and 24 million in-person visits.

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