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The future of retail: Global trends shaping the next 5 years
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New trend: Long attention spans for long-form videos
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Soothing videos: The surprising trend capturing Gen Z’s attention
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Ring in the holidays: End-of-year shoppers get festive in 4 ways in the MENA region
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FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors
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Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA
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FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever
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Ready, set, shop: How marketers can master Black Friday’s 3-month-long shopping extravaganza
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Your marketing, multiplied by Google AI
June 2023

How AI is changing Search ads
May 2023

How AI is helping marketers
April 2023

‘Back to the future’: The old marketing feature that will drive new marketing success
March 2023

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow
March 2023

What the impact of AI means for businesses with Katie Couric and James Manyika
April 2023

Stirring success: Food brand Maggi uses automation to whip up 66% more leads to drive personalisation
December 2022

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact
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How Bayer used machine learning to predict cold and flu trends
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June 2022

Personalisation guide: How to capture and analyse first-party data
May 2023

Consumer research: Understanding emotions that power purchase decisions in MENA
March 2023

New retail research: Ditch the discounts. There are other ways to drive online sales
March 2023

Ramadan 2023: Research reveals how people in Saudi Arabia shop during the holy month
January 2023

Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales
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2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy
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2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance
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Personalisation guide: How MENA marketers can tailor content to reach customers more effectively
May 2023

Digital marketing goals: How Vodafone Qatar won the World Cup online
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Ramadan 2023: Simple tips to help your video creative stand out this holy month
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Oreo in Morocco: How a conversational ad format sweetened our engagement rate by 10X
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How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors
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Secrets behind 3 of the most-watched YouTube ads
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How 3 often overlooked best practices can supercharge your creative
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Why marketers are missing worlds of content people want — and how to change that
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Creating emotional connection in YouTube ads
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Cybersecurity in 2023: What business leaders should know
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How Google is building the future of measurement for the industry
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We put 10 privacy practices to the test. Here’s what we learned
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How Google’s in-house marketers are adapting to a shifting privacy environment
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People take their privacy more seriously than you’d expect — brands should too
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