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Take your marketing further with Google. Think with Google.

Searches are getting more specific. This can help you spot early intent

Stirring success: Food brand Maggi uses automation to whip up 66% more leads to drive personalisation

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact-thm

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact

Volkswagen: Here’s what we learned when we challenged stereotypes in Saudi Arabia

Demystifying automation: The most common myths debunked

A long-haired woman works on her laptop next to a red Christmas tree as snow falls. Shopping bags, gifts, and a trolley surround her.

Ring in the holidays: End-of-year shoppers get festive in 4 ways in the MENA region

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

Oreo in Morocco: How a conversational ad format sweetened our engagement rate by 10X

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors - Thumbnail v2

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day-thm

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

This is Halloween: Unveiling what consumers are searching for ahead of the spooky season-THM

This is Halloween: Unveiling what consumers are searching for ahead of the spooky season

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors-THM

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

OK, sunshine: Egypt Tourism Authority marries live weather and video ads to boost travel search interest

Black and white photo of Senior Vice President and Chief Marketing Officer of Booking.com, Arjan Dijk, smiling. To the left and behind him, a lifesize globe icon and a small red suitcase icon.

5 branding lessons from Booking.com’s CMO

Ready, set, shop: How marketers can master Black Friday’s 3-month-long shopping extravaganza

Redefining fashion: 3 disability advocates on why Middle Eastern and North African retailers need to up their inclusivity game

Driving omnichannel commerce with Michael Moynihan of The Lego Group, Alycia Mason of McDonald’s, and David Mataranglo of Reprise Digital

Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales

FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A long-haired woman works on her laptop next to a red Christmas tree as snow falls. Shopping bags, gifts, and a trolley surround her.

Ring in the holidays: End-of-year shoppers get festive in 4 ways in the MENA region

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors - Thumbnail v2

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day-thm

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA

This is Halloween: Unveiling what consumers are searching for ahead of the spooky season-THM

This is Halloween: Unveiling what consumers are searching for ahead of the spooky season

Ready, set, shop: How marketers can master Black Friday’s 3-month-long shopping extravaganza

FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever

A black woman, holding a clipboard, and a man, holding a cardboard box, stand next to other cardboard boxes, with two green arrows forming a circle overlaid.

How to clean up the messy business of e-commerce returns

Un'illustrazione mostra una donna sdraiata su una spiaggia tropicale con il sole che sorge sullo sfondo e le palme che incorniciano l'immagine. La donna sta leggendo un articolo con un grafico di dati sul suo tablet. Alla sua sinistra una valigetta.

Summer reading to prepare marketers for the most profitable time of the year

Google Search trends 2022: Searches are driven by heightened emotions

Stirring success: Food brand Maggi uses automation to whip up 66% more leads to drive personalisation

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact-thm

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact

Demystifying automation: The most common myths debunked

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

How 3 agencies use automation to improve client outcomes and empower talent

An auctioneer stands with a gavel in front of three customers, with different values attributed to each. Three hands holding green bidding cards are held up in the foreground.

Bidding for success: New ways to find your most valuable customers

Consolidated campaigns. Concrete results. This is the future of ads

A white woman sits at the base of a life-size chess piece while working on a laptop. Based on her privacy and user settings, she sees a programmatic ad tailored to her preferences.

4 steps to future-proof your programmatic strategy

Volkswagen: Here’s what we learned when we challenged stereotypes in Saudi Arabia

Oreo in Morocco: How a conversational ad format sweetened our engagement rate by 10X

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors-THM

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

A white woman with long dark hair, holding a pen, works on a 3-panel video storyboard. Panel 1 shows a customer ordering from a fast-food cashier. Panel 2 reveals a splashy close-up of a burger. In Panel 3, the customer holds the burger aloft

ABCD: Your step-by-step guide to effective creative on YouTube

How Etisalat UAE called on dynamic creative to dial up lead generation by 3.5X

Two women collaborate on a responsive ad by adding and removing elements on a mobile device.

What Google is doing to help brands build resilience and drive results

Build better creative for your performance marketing

Build better creative for your performance marketing

Driving omnichannel commerce with Michael Moynihan of The Lego Group, Alycia Mason of McDonald’s, and David Mataranglo of Reprise Digital

Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales

2022 Retail Marketing Guide: Build your brand and acquire new customers

A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google

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2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.

2022 Retail Marketing Guide: Grow your online and in-app sales

A skyscraper is connected by thin lines to a microchip, consumer survey, flexible marketing plan, and a large growth chart as the company inside goes through a digital transformation.

How future-ready businesses are building for tomorrow

Two people of color, dressed in business casual attire, assess their company’s digital marketing strategies, as represented by a cogwork of gears.

How media agencies can adapt to a transformed digital landscape

A woman of color examines a bar graph, while a white man makes adjustments to a growth chart.

3 traits digital leaders have in common

Redefining fashion: 3 disability advocates on why Middle Eastern and North African retailers need to up their inclusivity game

Four people gather on a volume bar in front of a large browser displaying video players. One of the people pushes play for a person using an electric wheelchair. Another person moves up the volume button with their white cane.

Accessibility: The missing key to connect with customers

What inclusive customer experiences really look like for Calvin Klein

What inclusive customer experiences really look like for Calvin Klein

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