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Feature of the week

Consumer research: Understanding emotions that power purchase decisions in MENA

Research shows that when it comes to buying decisions, MENA shoppers ask numerous and complex questions along their path to purchase. They experience multiple emotional moments, and they want brands to give them answers and resolve their tensions in order to make a final purchase decision.

Feature of the week

Consumer research: Understanding emotions that power purchase decisions in MENA

Research shows that when it comes to buying decisions, MENA shoppers ask numerous and complex questions along their path to purchase. They experience multiple emotional moments, and they want brands to give them answers and resolve their tensions in order to make a final purchase decision.

Consumer research: Understanding emotions that power purchase decisions in MENA_thm

Consumer research: Understanding emotions that power purchase decisions in MENA

Ramadan 2023: Simple tips to help your video creative stand out this holy month

Huda Kattan’s 5 leadership lessons for women — and men can learn something too - Thumbnail

Huda Kattan’s 5 leadership lessons for women — and men can learn something too

Ramadan 2023 research: How people in Saudi Arabia shop during the holy month - Thumbnail

Ramadan 2023: Research reveals how people in Saudi Arabia shop during the holy month

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Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact-thm

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact

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A long-haired woman works on her laptop next to a red Christmas tree as snow falls. Shopping bags, gifts, and a trolley surround her.

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A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

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FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors - Thumbnail v2

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day-thm

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA

Demystifying automation: The most common myths debunked

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

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How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors-THM

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A long-haired woman works on her laptop next to a red Christmas tree as snow falls. Shopping bags, gifts, and a trolley surround her.

Ring in the holidays: End-of-year shoppers get festive in 4 ways in the MENA region

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors - Thumbnail v2

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day-thm

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA

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This is Halloween: Unveiling what consumers are searching for ahead of the spooky season-THM

This is Halloween: Unveiling what consumers are searching for ahead of the spooky season

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Un'illustrazione mostra una donna sdraiata su una spiaggia tropicale con il sole che sorge sullo sfondo e le palme che incorniciano l'immagine. La donna sta leggendo un articolo con un grafico di dati sul suo tablet. Alla sua sinistra una valigetta.

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Google Search trends 2022: Searches are driven by heightened emotions

Consumer research: Understanding emotions that power purchase decisions in MENA_thm

Consumer research: Understanding emotions that power purchase decisions in MENA

Ramadan 2023 research: How people in Saudi Arabia shop during the holy month - Thumbnail

Ramadan 2023: Research reveals how people in Saudi Arabia shop during the holy month

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A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

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2022 Retail Marketing Guide: Drive foot traffic and in-store sales

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2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google

A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.

2022 Retail Marketing Guide: Grow your online and in-app sales

A person with long, dark wavy hair sits cross-legged on a platform reading on a mobile device where they seamlessly engage with ads from AI-powered campaigns.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact-thm

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact

Stirring success: Food brand Maggi uses automation to whip up 66% more leads to drive personalisation

Demystifying automation: The most common myths debunked

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

How 3 agencies use automation to improve client outcomes and empower talent

A white man, wearing a white shirt and gray pants, points to the bar graph he is facing. Another line graph and a scatter plot complete a puzzle that, overlaid with a gear wheel, represents marketing automation.

3 tips to maximise automation’s potential with human ingenuity

An auctioneer stands with a gavel in front of three customers, with different values attributed to each. Three hands holding green bidding cards are held up in the foreground.

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Ramadan 2023: Simple tips to help your video creative stand out this holy month

Oreo in Morocco: How a conversational ad format sweetened our engagement rate by 10X

VW-1280x720

Volkswagen: Here’s what we learned when we challenged stereotypes in Saudi Arabia

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors-THM

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

A white woman with long dark hair, holding a pen, works on a 3-panel video storyboard. Panel 1 shows a customer ordering from a fast-food cashier. Panel 2 reveals a splashy close-up of a burger. In Panel 3, the customer holds the burger aloft

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Two women collaborate on a responsive ad by adding and removing elements on a mobile device.

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To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

4009 TWG ask a researcher-THUMBNAIL

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Two people of color, dressed in business casual attire, assess their company’s digital marketing strategies, as represented by a cogwork of gears.

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