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Feature of the month

The Update: Connect with new customers by tapping into intent

In this episode of The Update, Natalie Zmuda, global executive editor of Think with Google, talks to Mary Ellen Coe, president of Google Customer Solutions, about the current opportunity for businesses to connect with new customers.

Local Picks

Europe, Middle East & Africa Infographic
Infographic

How to prepare for a growing e-commerce moment: Singles’ Day

Middle East & North Africa Article
Article

Black Friday starts now: Winning customers across the 3 stages of this pivotal retail moment

Europe, Middle East & Africa Article
Article

Your 3-step guide to a standout Black Friday marketing activation

Middle East & North Africa Case Study
Case Study

How to engage digitally-saturated audiences to create a global moment

Europe, Middle East & Africa Report
Report

Actions for destination marketers to navigate a COVID-19 world

Europe, Middle East & Africa Collection
Collection

Local case studies

Middle East & North Africa Article
Article

Why embracing change is crucial for media agencies post COVID-19

Article
Article

Playbook: How digital marketing transformation can help CPG brands

Global Insights

Global Article
Article

New research: Marketing leaders say cross-platform analytics are key to long-term success

Global Article
Article

The future of retail: 3 trends to inform your strategy over the next 5 years

Global Collection
Collection

The Update

Article
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Global Thought Leadership
Thought Leadership

How PepsiCo’s measurement strategy maximises reach and results

Europe, Middle East & Africa Report
Report

How to put privacy first and accelerate your business’s economic recovery

Europe, Middle East & Africa Article
Article

5 digital marketing predictions for a post-pandemic economic recovery

Global Interactive Feature
Interactive Feature

Sequential storytelling is changing video ads. Can it change perceptions?

In-Depth Reading

Local case studies

Explore case studies featuring success stories from MENA

50 Collections

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

39 Collections

Ramadan 2020 series

A comprehensive Ramadan toolkit for marketers that covers data mining and insight generation, creative and media strategy, and measurement.

5 Collections

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Articles

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Articles

Retail collection

Delve into retail best practices with this collection

16 Collections

Tools for marketers

Masterful Mobile Web

Get practical UX advice to build smooth mobile experiences.

Digital Maturity Benchmark

How to create a tailored roadmap to digital maturity.

Test My Site

Test your mobile site speed and deliver a better experience.

Google Trends

Gauge consumer search behaviour with real-time search trends.