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Feature of the month

Actions for destination marketers to navigate a COVID-19 world

New travel and tourism research from a partnership between BCG and Google reveals key insights for destination marketers

Local Picks

Article
Article

Black Friday starts now: Winning customers across the 3 stages of this pivotal retail moment

Article
Article

Why embracing change is crucial for media agencies post COVID-19

Case Study
Case Study

How one major MENA online retailer engaged a new audience during COVID-19

Article
Article

Playbook: How digital marketing transformation can help CPG brands

Article
Article

What marketers can learn from online gaming’s winning playbook

Article
Article

3 steps to rethinking your creative strategy during COVID-19

Case Study
Case Study

Powering a whole category with audience data

Collection
Collection

Weekly Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic

Global Insights

Article
Article

New research: Marketing leaders say cross-platform analytics are key to long-term success

Tutorial
Tutorial

How to ensure your video creative is driving performance

Collection
Collection

The Update

Article
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Article
Article

3 ways Sleep Number made the leap to online leads — and closed the sale

Article
Article

3 ways to be more agile in a fast-changing business environment

Article
Article

COVID-19 has accelerated digital adoption — the time to transform is now

Article
Article

The future of retail: 3 trends to inform your strategy over the next 5 years

In-Depth Reading

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

39 Collections

Ramadan 2020 series

A comprehensive Ramadan toolkit for marketers that covers data mining and insight generation, creative and media strategy, and measurement.

5 Collections

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Articles

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Articles

Tools for marketers

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.