Insights You Want.
Data You Need.

Why professional content and VR are driving new car sales

Article October 2018

How McDonald's utilizes data to optimize customer journeys

Case Study October 2018

Why more MENA e-commerce players are embracing Black Friday

Article October 2018

The 5 As of successful digital transformation

Article October 2018

Why great brand stories aren’t just told – they’re built

Article October 2018

Superbalist cuts page load time to lift conversion rate by 26%

Case Study October 2018

Improving Search for the next 20 years

Article September 2018

How digital education is transforming job opportunities for women and youth in MENA

Article September 2018

AI: Machine-learning increases Tajawal’s campaign revenues by 44%

Case Study September 2018

Want to deliver great customer experiences? Here’s what not to do.

Article September 2018

Your true audience may be bigger than you realize — and video could help you find out

Case Study September 2018

Behind The Wheel: Insights On Women Drivers In Saudi Arabia

Thought Leadership July 2018

Top of the class: 5 MENA insights to boost your back-to-school campaign

Article July 2018

Video planning: Getting the biggest brand lift for your budget

Article July 2018

YouTube Creator Stories: How Haifa creates travel content to bridge cultural gaps

Article July 2018

World Cup Trends on YouTube

Infographic June 2018

YouTube Research: Sound - Does it matter if ads are audible?

Research Study May 2018

How to drive growth by delivering the assistance people expect

Article July 2018

flynas attributes SADAD transactions correctly and efficiently thanks to Google, Google Marketing Platform and Latitude developments

Case Study May 2018

Video Case Study: L'Oreal Utilizes Precision Advertising with YouTube and Programmatic to launch new product to great success

Case Study May 2018

Innovative use of YouTube formats sees Vimto bring Messages of Light to digital audiences in Ramadan

Case Study April 2018

Which brands have the most user-friendly mobile sites in the United Arab Emirates and Saudi Arabia?

Article February 2018

YouTube Creator Stories: How Sima Najjar established the region’s largest how-to channel

Thought Leadership April 2018

E-Commerce Series

Collection - 3 Items

YouTube Playbook for Creative Advertising

Collection - 7 Items

The definition of relevance has changed. Here’s how to address it

Thought Leadership February 2018

The Global Auto Shopper Study: KSA, Kuwait and UAE car shopping habits revealed

Article January 2018

YouTube’s chief product officer on the future of TV entertainment

Thought Leadership February 2018

Case Study: Zain's Powerful Customized Ad Campaign

Case Study December 2017

It’s all about ‘me’—how people are taking search personally

Thought Leadership January 2018

Case Study: How OSN Drastically Reduced Cost Per Acquisition with Google Ads

Case Study January 2018

Digital Transformation: Four focus areas for business leaders

Article January 2018

How to make everyone on your team a data-savvy marketer

Infographic October 2017

Programmatic: The Opportunity for Brand Advertisers

Article September 2017

Take a deeper dive

Success Stories

Tools & Research

Tools for marketers

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.