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Feature of the month

The digital marketing maturity race belongs to the swift. Here’s how you can be in the running

The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Want to join the frontrunners? Discover four areas of investment to fast track your digital marketing.

Consumer Insights

Middle East & North Africa Case Study
Illustration of woman with a laptop on her lap. A green cogwheel overlays a search bar above her head, alongside two other black and white cogwheels and a shopping bag.
Case Study

Ounass: Automating tailored search ads to reach 60% revenue growth

Middle East & North Africa Article
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Article

The ultimate seasonal calendar to help plan for the year ahead

Middle East & North Africa Case Study
Centrum GSK's age inclusive campaign
Case Study

How GSK's age-inclusive marketing campaign reached 75% of the Saudi population

Global Article
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Article

12,000 shoppers showed us how to supercharge Search ads

Middle East & North Africa Case Study
stc's search-based campaign
Case Study

Why Saudi’s largest telco built a campaign based on what people search on Google

Middle East & North Africa Video
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Video

How Johnson & Johnson’s digital overhaul helped them respond to changing customer needs

Watch now
Middle East & North Africa Article
7 Ramadan audiences
Article

7 Ramadan audiences that every marketer needs to know

Global Article
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Article

‘Slow living’: The new fast-rising consumer trend

Marketing Strategies & Innovations

Europe, Middle East & Africa Article
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Article

Lessons from 7,000 people about ads and privacy

Global Article
Take these 3 key actions for privacy-safe growth
Article

Take these 3 key actions for privacy-safe growth

Europe, Middle East & Africa Article
Illustration of male and female characters looking at a screen that shows a brain and lightbulb, indicating that they are thinking about “creative intelligence”.
Article

Creative intelligence: 3 steps to land your message in a privacy-first world

Europe, Middle East & Africa Perspective
A black-and-white photo of two individuals inside a store: a woman wearing a face mask speaks with a male employee in a face mask and shop apron. Overlaid on top of the image is a stylised translucent yellow tick pointing upwards.
Perspective

Understanding the power of inclusive photography

In-Depth Reading

Local case studies

Explore case studies featuring success stories from MENA

53 Collections

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

39 Collections

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Collections

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Collections

Tools for marketers

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Masterful Mobile Web

Get practical UX advice to build smooth mobile experiences.

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Digital Maturity Benchmark

How to create a tailored roadmap to digital maturity.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behaviour with real-time search trends.