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Why Saudi’s largest telco built a campaign based on what people search on Google

Discover cultural trends last year based on most popular content on YouTube

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Middle East & North Africa Case Study
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Case Study

Why one MENA brand moved from a traditional audience focus to an inclusive one after 125 years

Middle East & North Africa Video
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Video

Trends: What MENA watched on YouTube in 2020

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Black Friday starts now: Winning customers across the 3 stages of this pivotal retail moment

Europe, Middle East & Africa Report
Guide for destination marketers
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Actions for destination marketers to navigate a COVID-19 world

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Why embracing change is crucial for media agencies post COVID-19

Europe, Middle East & Africa Collection
Think with Google Covid Weekly Insights
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Local case studies

Middle East & North Africa Report
8 ways consumers in the Nordics and Benelux adapted their shopping behaviour this year
Report

8 ways consumers in MENA adapted their shopping behaviour this year

Article
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3 steps to rethinking your creative strategy during COVID-19

Global Insights

Global Article
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Article

How consumers make purchasing decisions during COVID-19

Article
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Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Thought Leadership
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Thought Leadership

Today’s CMO: Transforming the role to be ready for what’s next

Thought Leadership
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Thought Leadership

The future of commerce is here. Are you ready?

Europe, Middle East & Africa Article
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Article

Lessons from 2008: How to respond to evolving consumer behaviour in tumultuous times

Global Video
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Video

‘Why?’ dominated the 2020 Google Year in Search

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Global Article
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Article

Top digital marketing trends and predictions for 2021

Article
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Article

Your measurement resolution for 2021: Get a grip on incrementality

In-Depth Reading

Local case studies

Explore case studies featuring success stories from MENA

52 Collections

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

39 Collections

Ramadan 2020 series

A comprehensive Ramadan toolkit for marketers that covers data mining and insight generation, creative and media strategy, and measurement.

5 Collections

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Collections

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Collections

Tools for marketers

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Masterful Mobile Web

Get practical UX advice to build smooth mobile experiences.

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Digital Maturity Benchmark

How to create a tailored roadmap to digital maturity.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behaviour with real-time search trends.