Insights you want.
Data you need.

Superbalist cuts page load time to lift conversion rate by 26%

Improving Search for the next 20 years

How digital education is transforming job opportunities for women and youth in MENA

AI: Machine-learning increases Tajawal’s campaign revenues by 44%

Want to deliver great customer experiences? Here’s what not to do.

Your true audience may be bigger than you realize — and video could help you find out

Behind The Wheel: Insights On Women Drivers In Saudi Arabia

Top of the class: 5 MENA insights to boost your back-to-school campaign

United Arab Emirates

Video planning: Getting the biggest brand lift for your budget

YouTube Creator Stories: How Haifa creates travel content to bridge cultural gaps

World Cup Trends on YouTube

YouTube Research: Sound - Does it matter if ads are audible?

How to drive growth by delivering the assistance people expect

flynas attributes SADAD transactions correctly and efficiently thanks to Google, Google Marketing Platform and Latitude developments

Video Case Study: L'Oreal Utilizes Precision Advertising with YouTube and Programmatic to launch new product to great success

Innovative use of YouTube formats sees Vimto bring Messages of Light to digital audiences in Ramadan

Which brands have the most user-friendly mobile sites in the United Arab Emirates and Saudi Arabia?

Jordan

YouTube Creator Stories: How Sima Najjar established the region’s largest how-to channel

E-Commerce Series

YouTube Playbook for Creative Advertising

The definition of relevance has changed. Here’s how to address it

YouTube’s chief product officer on the future of TV entertainment

Case Study: Zain's Powerful Customized Ad Campaign

The Global Auto Shopper Study: KSA, Kuwait and UAE car shopping habits revealed

It’s all about ‘me’—how people are taking search personally

Case Study: How OSN Drastically Reduced Cost Per Acquisition with Google Ads

Digital Transformation: Four focus areas for business leaders

How to make everyone on your team a data-savvy marketer

Programmatic: The Opportunity for Brand Advertisers

Take a deeper dive

Success Stories

Tools & Research

Tools for marketers

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

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Insights you want. Data you need.