Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

A man with dark skin, close cropped white hair and a white beard uses his mobile device to explore Google’s new AI-powered, privacy-safe Search features.

Your marketing, multiplied by Google AI

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Personalisation guide: How to capture and analyse first-party data

Personalisation guide: How marketers can tailor content to reach customers more effectively - Thumbnail

Personalisation guide: How MENA marketers can tailor content to reach customers more effectively

Digital marketers can learn from Vodafone Qatar’s telecom marketing World Cup win - Thumbnail

Digital marketing goals: How Vodafone Qatar won the World Cup online

How AI is changing Search Ads, featuring Kenny Skelton, managing partner, EssenceMediacom, who has light skin, short brown hair, a light beard, and wears a black blazer with a colorful pocket squre, a white button-down shirt, and black pants.

How AI is changing Search ads

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

The power of introverts in marketing

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

Consumer research: Understanding emotions that power purchase decisions in MENA_thm

Consumer research: Understanding emotions that power purchase decisions in MENA

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

Future Ready: Cyber Risk with Katie Couric and Google’s Royal Hansen. Couric has light brown hair, light skin, and wears a coral pantsuit. Hansen has dark hair, a gray beard, light skin, and wears glasses, a gray sport coat, and black pants.

Cybersecurity in 2023: What business leaders should know

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

How 3 often overlooked best practices can supercharge your creative

Inside the Google media team’s cookieless measurement tool kit

Ramadan 2023 research: How people in Saudi Arabia shop during the holy month - Thumbnail

Ramadan 2023: Research reveals how people in Saudi Arabia shop during the holy month

Future Ready: Artificial Intelligence with Katie Couric and Google SVP James Manyika. Couric has light brown hair, light skin, and wears a coral pantsuit. Manyika has a shaved head, dark skin, and wears a black jacket, collared shirt, and black pants.

What the impact of AI means for businesses with Katie Couric and James Manyika

Ritratto in bianco e nero di Huda Kattan

Huda Kattan’s 5 leadership lessons for women — and men can learn something too

Ramadan 2023: Simple tips to help your video creative stand out this holy month

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

New trend: Long attention spans for long-form videos

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A long-haired woman works on her laptop next to a red Christmas tree as snow falls. Shopping bags, gifts, and a trolley surround her.

Ring in the holidays: End-of-year shoppers get festive in 4 ways in the MENA region

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors - Thumbnail v2

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors

This is Halloween: Unveiling what consumers are searching for ahead of the spooky season-THM

This is Halloween: Unveiling what consumers are searching for ahead of the spooky season

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day-thm

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA

FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever

Ready, set, shop: How marketers can master Black Friday’s 3-month-long shopping extravaganza

A man with dark skin, close cropped white hair and a white beard uses his mobile device to explore Google’s new AI-powered, privacy-safe Search features.

Your marketing, multiplied by Google AI

How AI is changing Search Ads, featuring Kenny Skelton, managing partner, EssenceMediacom, who has light skin, short brown hair, a light beard, and wears a black blazer with a colorful pocket squre, a white button-down shirt, and black pants.

How AI is changing Search ads

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Future Ready: Artificial Intelligence with Katie Couric and Google SVP James Manyika. Couric has light brown hair, light skin, and wears a coral pantsuit. Manyika has a shaved head, dark skin, and wears a black jacket, collared shirt, and black pants.

What the impact of AI means for businesses with Katie Couric and James Manyika

Stirring success: Food brand Maggi uses automation to whip up 66% more leads to drive personalisation

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact-thm

Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

How 3 agencies use automation to improve client outcomes and empower talent

TWG_Personalisation guide_Desktop_Chapter 4_in article 3_1200px x674px

Personalisation guide: How to capture and analyse first-party data

Consumer research: Understanding emotions that power purchase decisions in MENA_thm

Consumer research: Understanding emotions that power purchase decisions in MENA

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

Ramadan 2023 research: How people in Saudi Arabia shop during the holy month - Thumbnail

Ramadan 2023: Research reveals how people in Saudi Arabia shop during the holy month

Driving omnichannel commerce with Michael Moynihan of The Lego Group, Alycia Mason of McDonald’s, and David Mataranglo of Reprise Digital

Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales

A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

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2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

2022 Retail Marketing Guide: Build your brand and acquire new customers

Personalisation guide: How marketers can tailor content to reach customers more effectively - Thumbnail

Personalisation guide: How MENA marketers can tailor content to reach customers more effectively

Digital marketers can learn from Vodafone Qatar’s telecom marketing World Cup win - Thumbnail

Digital marketing goals: How Vodafone Qatar won the World Cup online

Ramadan 2023: Simple tips to help your video creative stand out this holy month

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Volkswagen: Here’s what we learned when we challenged stereotypes in Saudi Arabia

Oreo in Morocco: How a conversational ad format sweetened our engagement rate by 10X

Three people, a man with light skin, no hair, and a dark beard; a woman with dark skin and short. curly black hair in a wrap; and a medium-skin person with short black hair all work together to build a marketing website.

Now is the time to embrace creativity

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors-THM

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

How 3 often overlooked best practices can supercharge your creative

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

Why marketers are missing worlds of content people want — and how to change that

Connecting with Viewers with host Nacia Walsh and Google’s global creative effectiveness lead Ariane Le Port

Creating emotional connection in YouTube ads

Black and white photo of Senior Vice President and Chief Marketing Officer of Booking.com, Arjan Dijk, smiling. To the left and behind him, a lifesize globe icon and a small red suitcase icon.

5 branding lessons from Booking.com’s CMO

OK, sunshine: Egypt Tourism Authority marries live weather and video ads to boost travel search interest

Future Ready: Cyber Risk with Katie Couric and Google’s Royal Hansen. Couric has light brown hair, light skin, and wears a coral pantsuit. Hansen has dark hair, a gray beard, light skin, and wears glasses, a gray sport coat, and black pants.

Cybersecurity in 2023: What business leaders should know

A woman with short black hair and light skin safely interacts with a website that protects her data across the web.

How Google is building the future of measurement for the industry

a woman wearing hair in a bun and reading a notepad stands next to an oversized blue padlock and a computer window, showing three tick boxes

We put 10 privacy practices to the test. Here’s what we learned

A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.

How Google’s in-house marketers are adapting to a shifting privacy environment

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

A Black woman, with her hair in a bun and wearing an A-line dress, uses a privacy-safe app on her mobile phone.

Protect privacy and drive performance with a new measurement solution

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