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Feature of the month

Rethinking Ramadan in times of uncertainty

As marketers, we must embrace agility, even for key moments like Ramadan — traditionally a time of gathering and the biggest ad season of the year. How do you quickly adapt key campaigns that were months in the making? We can turn to useful new insights and trends to serve as signposts.

Local Picks

Thought Leadership
Thought Leadership

Inside Google Marketing: 5 principles guiding our media teams in the wake of the coronavirus outbreak

Thought Leadership
Thought Leadership

Inside Google Marketing: 3 things we’re considering as we rethink live events

Tutorial
Tutorial

Working from home? 4 tips for staying productive

Article
Article

Ramadan 2020 series part 2: The 4 phases of Ramadan

Case Study
Case Study

Powering a whole category with audience data

Article
Article

The super-empowered consumer in Ramadan

Video
Video

How a brand captured attention by mixing audience interest

Article
Article

3 steps to becoming a creative maestro

Global Insights

Thought Leadership
Thought Leadership

Inside Google Marketing: 3 things we’re considering as we rethink live events

Article
Article

A guide to hosting virtual events on YouTube

Interview
Interview

Women in marketing: 5 Google leaders share their career stories and advice

Interactive Feature
Interactive Feature

Digital wellbeing is about more than just screentime

Article
Article

3 things you can do right now to invigorate your marketing team for 2020

Interactive Feature
Interactive Feature

What makes people around the world click "add to cart"?

Video
Video

Inside Google Marketing: How we’re unlocking the power of machine learning

Watch now
Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

In-Depth Reading

Ramadan Series 2019

From data mining and insight generation to creative development and media strategy, plan an impactful Ramadan campaign with this series.

7 Items

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Articles

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Articles

Tools for marketers

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.