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Feature of the month

How to prepare for a growing e-commerce moment: Singles’ Day

The Black Friday shopping season lasts for much longer than a single day. An extension of the key Black Friday retail season, Singles’ Day is an import from China that has rapidly become one of the retail industry’s biggest shopping days worldwide - and in MENA.

Local Picks

Middle East & North Africa Article
Article

Black Friday starts now: Winning customers across the 3 stages of this pivotal retail moment

Europe, Middle East & Africa Article
Article

Your 3-step guide to a standout Black Friday marketing activation

Middle East & North Africa Infographic
Infographic

4 creative best practices to break through the clutter during Black Friday

Middle East & North Africa Case Study
Case Study

How to engage digitally-saturated audiences to create a global moment

Global Article
Article

How physical stores can benefit from the surge in online shopping

Europe, Middle East & Africa Report
Report

Actions for destination marketers to navigate a COVID-19 world

Middle East & North Africa Article
Article

Why embracing change is crucial for media agencies post COVID-19

Europe, Middle East & Africa Collection
Collection

Local case studies

Global Insights

Global Collection
Collection

The Update

Article
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Global Thought Leadership
Thought Leadership

How PepsiCo’s measurement strategy maximises reach and results

Article
Article

How to prove media impact during business recovery

Europe, Middle East & Africa Report
Report

How to put privacy first and accelerate your business’s economic recovery

Global Article
Article

New research shows automation can make ads more meaningful, not less

Global Interactive Feature
Interactive Feature

Sequential storytelling is changing video ads. Can it change perceptions?

Case Study
Case Study

How Coach untangled a complex customer journey by unifying its data

In-Depth Reading

Local case studies

Explore case studies featuring success stories from MENA

50 Collections

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

39 Collections

Ramadan 2020 series

A comprehensive Ramadan toolkit for marketers that covers data mining and insight generation, creative and media strategy, and measurement.

5 Collections

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Articles

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Articles

Retail collection

Delve into retail best practices with this collection

16 Collections

Tools for marketers

Masterful Mobile Web

Get practical UX advice to build smooth mobile experiences.

Digital Maturity Benchmark

How to create a tailored roadmap to digital maturity.

Test My Site

Test your mobile site speed and deliver a better experience.

Google Trends

Gauge consumer search behaviour with real-time search trends.