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Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

A measurement formula for modern brand marketers

3 Google marketing analysts — Jessica Ciesielski, Ashley Wells, and Samantha Gelinas — discuss the trends and insights at play in three key behaviors affecting today’s consumer journey.

3 ways to shift your marketing strategy to adapt to the consumer journey

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A dark-haired woman interacts with a bar graph. There’s a cog behind her, and a triangle links communication, shopping, & innovation icons.

MENA data experts: 3 mindset shifts to help your brand build a stronger personalisation foundation

A researcher with short dark hair and big earrings holds a clipboard and points at swirly lines in a green circle, which represents the “messy middle” in the consumer decision-making process. On the other side of this circle, a person stands with a phone

New Google research: What we now know about 'decoding' consumer decision-making

Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape-THM

Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

How Coca-Cola Middle East reached millions of people_THM

How Coca-Cola Middle East reached millions of people with just 1 adaptable video

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3 trends in video culture that signal bigger shifts

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Your biggest AI marketing questions answered by Google experts

Multiply your customer connections with Google AI

How Bayer Egypt’s remedy for allergy relief and ad personalisation boosted sales by 59%_thm

How Bayer Egypt’s remedy for allergy relief and ad personalisation boosted sales by 59%

Carat executives Joanna Hawkes, Mike Law, and Diana Bojaj share ways brands can use YouTube to connect with their audiences and drive results.

Which YouTube strategies work best? Three agency leaders share insights

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Attention MENA marketers: How one ride-sharing app used YouTube’s creative principles to reach 120M people

Un marketer con i capelli scuri e la pelle media interagisce con prodotti creativi alimentati dall'intelligenza artificiale che aiutano a creare risorse pubblicitarie dall'ideazione alla produzione.

3 compelling use cases for AI, according to creative leads

Managing creativity and AI, featuring Anu Adegbola, founder and CMO, PPC Live U.K., who has dark skin and shoulder-length curly red hair, and wears a red blazer, a white scoop-neck top, and gray pants.

Managing creativity and AI

Why marketers must be bold, creative, and curious about AI

Marie Gulin-Merle, global VP of ads marketing at Google, wears sunglasses and a casual black jacket while speaking at a round-table discussion about the AI revolution during the Cannes Lions International Festival of Creativity.

The AI revolution means marketers can get back to marketing

How 4 brands consolidated their media buys to increase ad effectiveness and boost reach

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

Multiply your customer connections with Google AI

Un marketer con i capelli scuri e la pelle media interagisce con prodotti creativi alimentati dall'intelligenza artificiale che aiutano a creare risorse pubblicitarie dall'ideazione alla produzione.

3 compelling use cases for AI, according to creative leads

Managing creativity and AI, featuring Anu Adegbola, founder and CMO, PPC Live U.K., who has dark skin and shoulder-length curly red hair, and wears a red blazer, a white scoop-neck top, and gray pants.

Managing creativity and AI

Why marketers must be bold, creative, and curious about AI

Marie Gulin-Merle, global VP of ads marketing at Google, wears sunglasses and a casual black jacket while speaking at a round-table discussion about the AI revolution during the Cannes Lions International Festival of Creativity.

The AI revolution means marketers can get back to marketing

Half-body shots of 5 leaders from Samsung Brazil, Turkey, and India: Jannos Artusi, Anna Karina Silva Pinto, Gizem Öztürk, Yanki Yalcin, and Sandeep Bajpai. Samsung: Engaging customers globally with AI-powered campaigns.

Global message, local voice: How Samsung engaged customers globally with Google AI

Does your marketing have the essentials to succeed with AI?

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How agencies are multiplying their impact and expertise with AI-powered solutions

How Coca-Cola Middle East reached millions of people_THM

How Coca-Cola Middle East reached millions of people with just 1 adaptable video

How Bayer Egypt’s remedy for allergy relief and ad personalisation boosted sales by 59%_thm

How Bayer Egypt’s remedy for allergy relief and ad personalisation boosted sales by 59%

25 trailblazers weigh in on the future of creativity in advertising

Digital marketers can learn from Vodafone Qatar’s telecom marketing World Cup win - Thumbnail

Digital marketing goals: How Vodafone Qatar won the World Cup online

Personalisation guide: How marketers can tailor content to reach customers more effectively - Thumbnail

Personalisation guide: How MENA marketers can tailor content to reach customers more effectively

Ramadan 2023: Simple tips to help your video creative stand out this holy month

Oreo in Morocco: How a conversational ad format sweetened our engagement rate by 10X

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Volkswagen: Here’s what we learned when we challenged stereotypes in Saudi Arabia

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors-THM

How Dubai Expo 2020’s hybrid marketing approach captured the hearts of 250 million virtual visitors

Three people, a man with light skin, no hair, and a dark beard; a woman with dark skin and short. curly black hair in a wrap; and a medium-skin person with short black hair all work together to build a marketing website.

Now is the time to embrace creativity

3 Google marketing analysts — Jessica Ciesielski, Ashley Wells, and Samantha Gelinas — discuss the trends and insights at play in three key behaviors affecting today’s consumer journey.

3 ways to shift your marketing strategy to adapt to the consumer journey

A researcher with short dark hair and big earrings holds a clipboard and points at swirly lines in a green circle, which represents the “messy middle” in the consumer decision-making process. On the other side of this circle, a person stands with a phone

New Google research: What we now know about 'decoding' consumer decision-making

TWG_Personalisation guide_Desktop_Chapter 3_in article 1_1200px x674px

Personalisation guide: How to reach your ideal audience — at the perfect time

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Personalisation guide: How to capture and analyse first-party data

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Personalisation guide: How and why marketers should define personas for audiences

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

Consumer research: Understanding emotions that power purchase decisions in MENA_thm

Consumer research: Understanding emotions that power purchase decisions in MENA

A person with short curly hair in athletic clothing and wearing a headband runs while holding dumbbells. “Best running shoe” appears in a search bar at top.

Reach cautious customers who have a new set of values

Ramadan 2023 research: How people in Saudi Arabia shop during the holy month - Thumbnail

Ramadan 2023: Research reveals how people in Saudi Arabia shop during the holy month

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A long-haired woman works on her laptop next to a red Christmas tree as snow falls. Shopping bags, gifts, and a trolley surround her.

Ring in the holidays: End-of-year shoppers get festive in 4 ways in the MENA region

New trend: Long attention spans for long-form videos

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day-thm

Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors - Thumbnail v2

FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors

Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape-THM

Privacy-ready: 3 agency leaders offer MENA marketers advice on a changing landscape

A man with short hair, wearing a light shirt and dark trousers, is standing in front of a large whiteboard showing three keyholes, signifying privacy. The man is pointing at the middle keyhole.

‘It’s business critical’ — How 3 global brands are preparing for a privacy-first future

A person with light skin and black hair in a high, loose bun and bangs, wearing a loose-fitting gray suit, carries an oversize price tag behind their back through a giant keyhole, which is surrounded by shields, graphs, and sliders.

Driving growth in a changing privacy landscape: The digital marketing playbook

Future Ready: Cyber Risk with Katie Couric and Google’s Royal Hansen. Couric has light brown hair, light skin, and wears a coral pantsuit. Hansen has dark hair, a gray beard, light skin, and wears glasses, a gray sport coat, and black pants.

Cybersecurity in 2023: What business leaders should know

Future Ready: Cybersecurity with Katie Couric & CISA Director Jen Easterly. Couric has light brown hair, light skin, and wears a black turtleneck and black pants. Easterly has red hair, light skin, and wears a purple hoodie and denim bell bottoms.

‘No one is immune to cyber threats’: Keeping your business safe

Privacy builds customer trust. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a collared shirt and a dark-red sweater.

How to create a privacy strategy that builds brand trust

The text YouTube Culture & Trends Report 2023 appears in black bold lettering over a swirling pink and yellow background

3 trends in video culture that signal bigger shifts

Carat executives Joanna Hawkes, Mike Law, and Diana Bojaj share ways brands can use YouTube to connect with their audiences and drive results.

Which YouTube strategies work best? Three agency leaders share insights

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 2 big brands drove results using multiple YouTube ad formats

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

How 3 often overlooked best practices can supercharge your creative

Black and white photo of Senior Vice President and Chief Marketing Officer of Booking.com, Arjan Dijk, smiling. To the left and behind him, a lifesize globe icon and a small red suitcase icon.

5 branding lessons from Booking.com’s CMO

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