Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Feature of the month

10 digital marketing predictions for 2020

What are the changing consumer behaviours, new technologies, and industry trends that are set to disrupt marketing in 2020? Google marketing and advertising leaders from across EMEA share their predictions to give you a competitive advantage at the start of this new decade in marketing.

Local Picks

Video
Video

What MENA searched for in 2019

Video
Video

How a brand captured attention by mixing audience interest

Tutorial
Tutorial

Less instinct, more structure: Borrow Google’s tips for hiring top marketing talent

Case Study
Case Study

How cross-brand data sharing can boost media performance

Article
Article

Is it too early to start talking about Ramadan?

Thought Leadership
Thought Leadership

Wait… Did someone say ‘audience’?

Article
Article

3 steps to becoming a creative maestro

Article
Article

In video: The 3 steps to driving conversions from YouTube

Global Insights

Video
Video

What will marketing look like in 2030?

Watch now
Video
Video

Why creativity is being liberated by data and machine learning

Watch now
Video
Video

Inside Google Marketing: How we’re unlocking the power of machine learning

Watch now
Video
Video

The search trends that defined Google’s Year in Search

Watch now
Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

Article
Article

Who wants to watch videos of normal people doing normal things? Just about everyone

In-Depth Reading

Ramadan Series 2019

From data mining and insight generation to creative development and media strategy, plan an impactful Ramadan campaign with this series.

7 Items

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Articles

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Articles

Tools for marketers

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.