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Feature of the month

Your go-to MENA retail calendar

This insightful infographic lays out the key retail moments of the year with takeaways every marketer needs to know. Discover essential details including how early consumers begin to search ahead of a moment and clear action steps to engage specific audiences.

Local Picks

Article
Article

Is it too early to start talking about Ramadan?

Case Study
Case Study

How cross-brand data sharing can boost media performance

Article
Article

Five factors of transformation in digital marketing: Creatives and Mobile Web Experience

Video
Video

The importance of being present... online

Thought Leadership
Thought Leadership

Wait… Did someone say ‘audience’?

Article
Article

3 steps to becoming a creative maestro

Article
Article

In video: The 3 steps to driving conversions from YouTube

Article
Article

Your go-to MENA retail calendar

Global Insights

Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

Thought Leadership
Thought Leadership

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

Article
Article

Who wants to watch videos of normal people doing normal things? Just about everyone

In-Depth Reading

Ramadan Series 2019

From data mining and insight generation to creative development and media strategy, plan an impactful Ramadan campaign with this series.
7 Items

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.
7 Articles

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.
4 Articles

Tools for marketers

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.