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Feature of the month

Playbook: How digital marketing transformation can help CPG brands

Introducing a framework developed by MCN MEDIABRANDS and Google tailored to guide CPG brands in MENA toward digital maturity

Local Picks

Article
Article

3 steps to rethinking your creative strategy during COVID-19

Article
Article

How speeding up your mobile site can improve your bottom line

Article
Article

How to unlock the power of first-party data

Article
Article

How to adapt your retail strategy and take it online

Article
Article

6 creative leaders on how agencies are ideating and creating from home

Collection
Collection

Weekly Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic

Thought Leadership
Thought Leadership

Inside Google Marketing: 5 principles guiding our media teams in the wake of the coronavirus outbreak

Case Study
Case Study

Powering a whole category with audience data

Global Insights

Article
Article

5 ways people are turning to YouTube to cope while social distancing

Article
Article

Inside Google Marketing: Agility is the new growth

Thought Leadership
Thought Leadership

Inside Google Marketing: 3 things we’re considering as we rethink live events

Article
Article

A guide to hosting virtual events on YouTube

Interactive Feature
Interactive Feature

Digital wellbeing is about more than just screentime

Article
Article

3 things you can do right now to invigorate your marketing team for 2020

Interactive Feature
Interactive Feature

What makes people around the world click "add to cart"?

Video
Video

Inside Google Marketing: How we’re unlocking the power of machine learning

Watch now

In-Depth Reading

Ramadan Series 2019

From data mining and insight generation to creative development and media strategy, plan an impactful Ramadan campaign with this series.

7 Items

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Articles

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Articles

Tools for marketers

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks Tool

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.