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How to unlock the power of first-party data

Feature of the month

6 key enablers to help unleash your first-party data potential

This new report in collaboration with BCG delves into the benefits of first-party data

Local Picks

Middle East & North Africa Article
BF-3 Phases
Article

Black Friday starts now: Winning customers across the 3 stages of this pivotal retail moment

Europe, Middle East & Africa Article
A 4 stage marketing activation plan for Black Friday
Article

Your 3-step guide to a standout Black Friday marketing activation

Middle East & North Africa Infographic
Creative best practices for Black Friday
Infographic

4 creative best practices to break through the clutter during Black Friday

Middle East & North Africa Case Study
How to create a global moment
Case Study

How to engage digitally-saturated audiences to create a global moment

Europe, Middle East & Africa Report
Guide for destination marketers
Report

Actions for destination marketers to navigate a COVID-19 world

Middle East & North Africa Article
digital adoption during COVID inline
Article

Why embracing change is crucial for media agencies post COVID-19

Europe, Middle East & Africa Collection
Think with Google Covid Weekly Insights
Collection

Local case studies

Europe, Middle East & Africa Infographic
Single's Day
Infographic

How to prepare for a growing e-commerce moment: Singles’ Day

Global Insights

Europe, Middle East & Africa Article
mobile CX thumb
Article

5 ways retailers can improve mobile CX and their bottom line

Article
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Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Thought Leadership
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Thought Leadership

How 4 experts are accelerating digital marketing transformation

United States Article
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Article

3 things marketers can do to accelerate digital marketing transformation and drive recovery

Thought Leadership
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Thought Leadership

The future of commerce is here. Are you ready?

Global Thought Leadership
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Thought Leadership

Agency Conversations: How to be future-ready through digital transformation

Americas Article
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Article

How fintech brands are winning the next generation of customers

Middle East & North Africa Report
8 ways consumers in the Nordics and Benelux adapted their shopping behaviour this year
Report

8 ways consumers in the MENA adapted their shopping behaviour this year

In-Depth Reading

Local case studies

Explore case studies featuring success stories from MENA

50 Collections

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

39 Collections

Ramadan 2020 series

A comprehensive Ramadan toolkit for marketers that covers data mining and insight generation, creative and media strategy, and measurement.

5 Collections

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Articles

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Articles

Retail collection

Delve into retail best practices with this collection

16 Collections

Tools for marketers

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Masterful Mobile Web

Get practical UX advice to build smooth mobile experiences.

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Digital Maturity Benchmark

How to create a tailored roadmap to digital maturity.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behaviour with real-time search trends.