Consumer Insights
Trending Right Now
Ranked by pageviews and recency per category
Searches are getting more specific. This can help you spot early intent
November 2022
Top digital marketing trends and predictions for 2023
November 2022
Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact
November 2022
Volkswagen: Here’s what we learned when we challenged stereotypes in Saudi Arabia
November 2022
Oreo in Morocco: How a conversational ad format sweetened our engagement rate by 10X
October 2022
Demystifying automation: The most common myths debunked
November 2022
People take their privacy more seriously than you’d expect — brands should too
September 2022
FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors
November 2022
How Bayer used machine learning to predict cold and flu trends
October 2022
This is Halloween: Unveiling what consumers are searching for ahead of the spooky season
September 2022
Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA
October 2022
OK, sunshine: Egypt Tourism Authority marries live weather and video ads to boost travel search interest
September 2022
FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever
July 2022
Ready, set, shop: How marketers can master Black Friday’s 3-month-long shopping extravaganza
September 2022
Redefining fashion: 3 disability advocates on why Middle Eastern and North African retailers need to up their inclusivity game
September 2022
5 branding lessons from Booking.com’s CMO
October 2022
Summer reading to prepare marketers for the most profitable time of the year
June 2022
2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance
July 2022
2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy
July 2022
Your 2022 guide to drive retail sales and reach new customers with Google
July 2022
Top digital marketing trends and predictions for 2023
November 2022
FIFA World Cup Qatar 2022: 4 insights to help marketers connect with the event’s 1.2 million visitors
November 2022
This is Halloween: Unveiling what consumers are searching for ahead of the spooky season
September 2022
Body, mind, and home: 3 topics shoppers search for ahead of Singles’ Day in MENA
October 2022
FIFA World Cup Qatar 2022: How marketers can prepare for the most digital World Cup ever
July 2022
Ready, set, shop: How marketers can master Black Friday’s 3-month-long shopping extravaganza
September 2022
Summer reading to prepare marketers for the most profitable time of the year
June 2022
Google Search trends 2022: Searches are driven by heightened emotions
March 2022
Healthy balance: We’re mindful of our wellbeing
March 2022
Plan ahead: 4 key trends from last year’s hybrid Ramadan to inspire your 2022 campaign
February 2022
Volkswagen: Here’s what we learned when we challenged stereotypes in Saudi Arabia
November 2022
Oreo in Morocco: How a conversational ad format sweetened our engagement rate by 10X
October 2022
ABCD: Your step-by-step guide to effective creative on YouTube
May 2022
How Etisalat UAE called on dynamic creative to dial up lead generation by 3.5X
May 2022
What Google is doing to help brands build resilience and drive results
May 2022
Build better creative for your performance marketing
March 2022
4 campaigns that point to the future of innovation in marketing
January 2022
Putting omni-channel on the table: How Homebox uses automation to measure online-to-offline impact
November 2022
Demystifying automation: The most common myths debunked
November 2022
How Bayer used machine learning to predict cold and flu trends
October 2022
Bidding for success: New ways to find your most valuable customers
May 2022
Consolidated campaigns. Concrete results. This is the future of ads
February 2022
2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance
July 2022
2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy
July 2022
Your 2022 guide to drive retail sales and reach new customers with Google
July 2022
2022 Retail Marketing Guide: Grow your online and in-app sales
July 2022
People take their privacy more seriously than you’d expect — brands should too
September 2022
Ask a researcher: Here’s what people really think about online privacy
June 2022
Want to hire the right privacy team? Ask these interview questions
March 2022
You need a privacy-centric organisation. Here’s how to build it
January 2022
Searches are getting more specific. This can help you spot early intent
November 2022
From sketch to runway: How H&M adopted value-based performance marketing in 4 steps
March 2022
expand_more
expand_more
