Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Searching for the way

Feature of the month

Searching for the way

Top consumer trends and how businesses can respond

Local Picks

Middle East & North Africa Video
New Project (2) (1).jpg
Video

How Johnson & Johnson’s digital overhaul helped them respond to changing customer needs

Watch now
Middle East & North Africa Article
7 Ramadan audiences
Article

7 Ramadan audiences that every marketer needs to know

Middle East & North Africa Article
Ramadan 2021 The most digital Ramadan of all time
Article

4 consumer shifts from the most digital Ramadan of all time — and what they mean for 2021

Europe, Middle East & Africa Case Study
How Maggi cooked up a last minute Ramadan campaign from scratch
Case Study

How MAGGI cooked up a last-minute digital Ramadan campaign from scratch

Middle East & North Africa Report
e-com playbook
Report

A marketer's guide to the 7 building blocks of the e-commerce value chain

Middle East & North Africa Case Study
stc's search-based campaign
Case Study

Why Saudi’s largest telco built a campaign based on what people search on Google

Europe, Middle East & Africa Collection
Think with Google Covid Weekly Insights
Collection

Local case studies

Middle East & North Africa Report
8 ways consumers in the Nordics and Benelux adapted their shopping behaviour this year
Report

8 ways consumers in MENA adapted their shopping behaviour this year

Global Insights

Europe, Middle East & Africa Article
SearchMoments_Thumbnail_1280x720.png
Article

Accelerating behaviours: What Search trends tell us about changing consumer habits

Perspective
THUM_LORRAINE.jpg
Perspective

Google’s CMO shares 5 enduring lessons the pandemic has taught her

Global Video
THUMB_VIDEO.png
Video

Ask a Researcher: How do we decode the messy middle of the consumer purchase journey?

Watch now
Global Article
DD thumb
Article

How consumers make purchasing decisions during COVID-19

Global Article
1999_Gifting_in_a_pandemic -01.png
Article

Gifting in a pandemic: 3 ways giving has changed over the last year

Global Video
1945-Thumbnail (1).png
Video

Ask a Researcher: What behavioural science tells us about online purchase decisions

Watch now
Global Article
TwG-slow-living.gif
Article

‘Slow living’: The new fast-rising consumer trend

Interview
TwG-data-ethics.gif
Interview

Data ethics: It’s time for courage, not just compliance

In-Depth Reading

Local case studies

Explore case studies featuring success stories from MENA

53 Collections

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

39 Collections

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

7 Collections

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

4 Collections

Tools for marketers

MasterfulMobileWeb.png Thumbnail

Masterful Mobile Web

Get practical UX advice to build smooth mobile experiences.

DigitalMaturityBenchmark.png Thumbnail

Digital Maturity Benchmark

How to create a tailored roadmap to digital maturity.

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

GoogleTrends.png Thumbnail

Google Trends

Gauge consumer search behaviour with real-time search trends.