Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the month Actions for destination marketers to navigate a COVID-19 world New travel and tourism research from a partnership between BCG and Google reveals key insights for destination marketers Local Picks Article Article Black Friday starts now: Winning customers across the 3 stages of this pivotal retail moment Article Article Why embracing change is crucial for media agencies post COVID-19 Case Study Case Study How one major MENA online retailer engaged a new audience during COVID-19 Article Article Playbook: How digital marketing transformation can help CPG brands Article Article What marketers can learn from online gaming’s winning playbook Article Article 3 steps to rethinking your creative strategy during COVID-19 Case Study Case Study Powering a whole category with audience data Collection Collection Weekly Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic Global Insights Article Article New research: Marketing leaders say cross-platform analytics are key to long-term success Tutorial Tutorial How to ensure your video creative is driving performance Collection Collection The Update Article Article How people decide what to buy lies in the “messy middle” of the purchase journey Article Article 3 ways Sleep Number made the leap to online leads — and closed the sale Article Article 3 ways to be more agile in a fast-changing business environment Article Article COVID-19 has accelerated digital adoption — the time to transform is now Article Article The future of retail: 3 trends to inform your strategy over the next 5 years Get our newsletter Stay on top of the latest and greatest Subscribe In-Depth Reading Navigating uncertainty in an evolving market COVID-19 insights across verticals for marketers 39 Collections Ramadan 2020 series A comprehensive Ramadan toolkit for marketers that covers data mining and insight generation, creative and media strategy, and measurement. 5 Collections Know Your Audience What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series. 7 Articles Always on: The 3 steps to driving conversions from video ads These video tutorials break down all you need to know for driving conversions from video ads. 4 Articles Tools for marketers Consumer Barometer Consumer Barometer Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories. Test My Site Test My Site Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster. Google Trends Google Trends A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics. Display Benchmarks Tool Display Benchmarks Tool Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.