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Take your marketing further with Google. Think with Google.

Accelerating behaviours

Feature of the month

Accelerating behaviours: What Search trends tell us about changing consumer habits

Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next.

Local Picks

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How Johnson & Johnson’s digital overhaul helped them respond to changing customer needs

Ramadan 2021 The most digital Ramadan of all time

4 consumer shifts from the most digital Ramadan of all time — and what they mean for 2021

How Maggi cooked up a last minute Ramadan campaign from scratch

How MAGGI cooked up a last-minute digital Ramadan campaign from scratch

e-com playbook

A marketer's guide to the 7 building blocks of the e-commerce value chain

stc's search-based campaign

Why Saudi’s largest telco built a campaign based on what people search on Google

Think with Google Covid Weekly Insights

Local case studies

8 ways consumers in the Nordics and Benelux adapted their shopping behaviour this year

8 ways consumers in MENA adapted their shopping behaviour this year

7 Ramadan audiences

7 Ramadan audiences that every marketer needs to know

Global Insights

An illustration of a woman sitting atop a stylised version of the Google Search bar, holding binoculars up to her eyes and looking into the distance. The image is black and white, with a green highlight by the Google Search bar.

Searching for the way

Alistair Rennie, Research Lead, Market Insights EMEA, Google

Ask a Researcher: How do we decode the messy middle of the consumer purchase journey?

How consumers make purchasing decisions during COVID-19

A man of color is appears in a house-shaped window. A curving green arrow leads to a browser-shaped window where a woman of color sits next to a wrapped gift.

Gifting in a pandemic: 3 ways giving has changed over the last year

Natalie Zmuda, Global Editor-in-Chief, Think with Google and Alistair Rennie, Research Lead, Market Insights EMEA, Google

Ask a Researcher: What behavioural science tells us about online purchase decisions

‘Slow living’: The new fast-rising consumer trend

A woman with long hair standing next to a wall that looks like a bar graph. In her shadow, cast on the tallest two bars, she appears to wear a fluttering superhero cape.

Data ethics: It’s time for courage, not just compliance

A woman of color interacts with a life-sized settings gear wheel, turning a conveyer of icons for streaming video, influencer marketing, and ROI.

Inside Google Marketing: How we (finally) proved the value of influencer marketing

In-Depth Reading

Local case studies

Explore case studies featuring success stories from MENA

Navigating uncertainty in an evolving market

COVID-19 insights across verticals for marketers

Know Your Audience

What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series.

Always on: The 3 steps to driving conversions from video ads

These video tutorials break down all you need to know for driving conversions from video ads.

Tools for marketers

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Masterful Mobile Web

Get practical UX advice to build smooth mobile experiences.

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Digital Maturity Benchmark

How to create a tailored roadmap to digital maturity.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behaviour with real-time search trends.