Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the month Accelerating behaviours: What Search trends tell us about changing consumer habits Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next. Local Picks Middle East & North Africa Video Video How Johnson & Johnson’s digital overhaul helped them respond to changing customer needs Middle East & North Africa Article Article 4 consumer shifts from the most digital Ramadan of all time — and what they mean for 2021 Europe, Middle East & Africa Case Study Case Study How MAGGI cooked up a last-minute digital Ramadan campaign from scratch Middle East & North Africa Report Report A marketer's guide to the 7 building blocks of the e-commerce value chain Middle East & North Africa Case Study Case Study Why Saudi’s largest telco built a campaign based on what people search on Google Europe, Middle East & Africa Collection Collection Local case studies Middle East & North Africa Report Report 8 ways consumers in MENA adapted their shopping behaviour this year Middle East & North Africa Article Article 7 Ramadan audiences that every marketer needs to know Global Insights Europe, Middle East & Africa Article Article Searching for the way Global Video Video Ask a Researcher: How do we decode the messy middle of the consumer purchase journey? Global Article Article How consumers make purchasing decisions during COVID-19 Global Article Article Gifting in a pandemic: 3 ways giving has changed over the last year Global Video Video Ask a Researcher: What behavioural science tells us about online purchase decisions Global Article Article ‘Slow living’: The new fast-rising consumer trend Interview Interview Data ethics: It’s time for courage, not just compliance Article Article Inside Google Marketing: How we (finally) proved the value of influencer marketing In-Depth Reading Local case studies Explore case studies featuring success stories from MENA 53 Collections Navigating uncertainty in an evolving market COVID-19 insights across verticals for marketers 39 Collections Know Your Audience What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series. 7 Collections Always on: The 3 steps to driving conversions from video ads These video tutorials break down all you need to know for driving conversions from video ads. 4 Collections Tools for marketers Masterful Mobile Web Masterful Mobile Web Get practical UX advice to build smooth mobile experiences. Digital Maturity Benchmark Digital Maturity Benchmark How to create a tailored roadmap to digital maturity. Test My Site Test My Site Test your mobile site speed and deliver a better experience. Google Trends Google Trends Gauge consumer search behaviour with real-time search trends.