Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the month 7 Ramadan audiences that every marketer needs to know Get ready to meet the 7 Ramadan personas in a very digital season Local Picks Middle East & North Africa Article Article 4 consumer shifts from the most digital Ramadan of all time — and what they mean for 2021 Middle East & North Africa Report Report A marketer's guide to the 7 building blocks of the e-commerce value chain Middle East & North Africa Case Study Case Study Why Saudi’s largest telco built a campaign based on what people search on Google Middle East & North Africa Case Study Case Study Why one MENA brand moved from a traditional audience focus to an inclusive one after 125 years Europe, Middle East & Africa Report Report Actions for destination marketers to navigate a COVID-19 world Europe, Middle East & Africa Collection Collection Local case studies Middle East & North Africa Report Report 8 ways consumers in MENA adapted their shopping behaviour this year Article Article 3 steps to rethinking your creative strategy during COVID-19 Global Insights Europe, Middle East & Africa Presentation Presentation Rethinking readiness: 5 retail trends every marketer should know for the year ahead Video Video Ask a researcher: 3 reasons you’re losing customers on your mobile site Global Article Article 5 ways brands are adapting to shifts in video viewership to drive results Global Article Article How consumers make purchasing decisions during COVID-19 Article Article How people decide what to buy lies in the “messy middle” of the purchase journey Global Article Article Preserving privacy and performance will protect the future of advertising United Kingdom Article Article Scale vs. curation: The tension at the heart of retail Presentation Presentation Inside Google Marketing: 3 steps to master digital advertising Get our newsletter Stay on top of the latest and greatest Subscribe In-Depth Reading Local case studies Explore case studies featuring success stories from MENA 52 Collections Navigating uncertainty in an evolving market COVID-19 insights across verticals for marketers 39 Collections Know Your Audience What do millennials want? What do beauty lovers or foodies like to watch on YouTube? Find out in-depth audience insights in this series. 7 Collections Always on: The 3 steps to driving conversions from video ads These video tutorials break down all you need to know for driving conversions from video ads. 4 Collections Tools for marketers Masterful Mobile Web Masterful Mobile Web Get practical UX advice to build smooth mobile experiences. Digital Maturity Benchmark Digital Maturity Benchmark How to create a tailored roadmap to digital maturity. Test My Site Test My Site Test your mobile site speed and deliver a better experience. Google Trends Google Trends Gauge consumer search behaviour with real-time search trends.