best practices

Best Practices

McDonald's shares insight into understanding consumer's multi-screen behavior

Superbalist cuts page load time to lift conversion rate by 26%

AI: Machine-learning increases Tajawal’s campaign revenues by 44%

Through marketing mix modeling, L’Oreal uncovers YouTube’s ability to deliver sales

MakeUp Forever Video Case Study: Creating an All Star Ramadan YouTube Series

Jarir secures best-in-class results with YouTube’s new TrueView for action format

flynas attributes SADAD transactions correctly and efficiently thanks to Google, Google Marketing Platform and Latitude developments

Video Case Study: L'Oreal Utilizes Precision Advertising with YouTube and Programmatic to launch new product to great success

Abu Dhabi’s Department of Culture and Tourism drives more qualified audience through Smart Bidding

Case Study: How OSN Drastically Reduced Cost Per Acquisition with Google Ads

Case Study: Zain's Powerful Customized Ad Campaign

GSK succeeds in driving mass reach by adopting a digital only approach, positioning YouTube as a TV channel

Driving Brand Awareness and Sales Acquisition through Google solutions

OMO Case Study - Dirt is Good

Mondelēz Branding Consolidation Case Study

How Unilever's Jif Used Data to Power YouTube Creatives

TE Data Case Study

Orange Morocco

Starcom and Saudi Telecom increase engagement at scale with Native Ads in DBM

VIVA Kuwait Case Study

Case study: Listerine's Customized Video Approach

Case Study: OLX Egypt garners new app users at low cost while achieving best-in-class brand impact through YouTube

Case Study: How VIVA Kuwait's Ramadan Ad Led To Outstanding Engagement

Case Study: Lurpak Uses Search Trends and Programmatic to Target Effectively

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