Africa Success Stories South Africa Case Study Case Study LekkeSlaap’s LTV Model Activates Smarter, More Effective Bidding South Africa Case Study Case Study Santam drives both traffic and conversions using Smart Display Campaigns Case Study Case Study Travelstart’s conversion lift experiment quantifies display ads’ impact Case Study Case Study Through captivating advertising on YouTube, Safaricom achieves 121% lift in brand interest for the new BLAZE Kenya platform Kenya Case Study Case Study Universal App Campaigns deliver 130% of download volume target for KCB’s mobile banking app Kenya Case Study Case Study Safaricom achieves app download success with Universal App Campaigns Kenya Case Study Case Study KCB uses Gmail ads to surpass target for new accounts by 227% within 14 days Pakistan Case Study Case Study In Africa and Beyond, Jumia Travel Converts More Travellers with Google Hotel Ads Case Study Case Study Smart display campaigns help iWYZE increase conversion rate by 562% South Africa Case Study Case Study Superbalist cuts page load time to lift conversion rate by 26%