Africa Success Stories Santam drives both traffic and conversions using Smart Display Campaigns Travelstart’s conversion lift experiment quantifies display ads’ impact Through captivating advertising on YouTube, Safaricom achieves 121% lift in brand interest for the new BLAZE Kenya platform Universal App Campaigns deliver 130% of download volume target for KCB’s mobile banking app Safaricom achieves app download success with Universal App Campaigns KCB uses Gmail ads to surpass target for new accounts by 227% within 14 days In Africa and Beyond, Jumia Travel Converts More Travellers with Google Hotel Ads Smart display campaigns help iWYZE increase conversion rate by 562% Superbalist cuts page load time to lift conversion rate by 26%