Africa Success Stories LekkeSlaap’s LTV Model Activates Smarter, More Effective Bidding Santam drives both traffic and conversions using Smart Display Campaigns Travelstart’s conversion lift experiment quantifies display ads’ impact Through captivating advertising on YouTube, Safaricom achieves 121% lift in brand interest for the new BLAZE Kenya platform Universal App Campaigns deliver 130% of download volume target for KCB’s mobile banking app Safaricom achieves app download success with Universal App Campaigns KCB uses Gmail ads to surpass target for new accounts by 227% within 14 days In Africa and Beyond, Jumia Travel Converts More Travellers with Google Hotel Ads Smart display campaigns help iWYZE increase conversion rate by 562% Superbalist cuts page load time to lift conversion rate by 26%