Press Play: The YouTube MENA Series
Chances are, every person in MENA that you bump into today has watched a couple of YouTube videos…today. Millennials are on smartphones hungry for content they want to watch, when they want it. From Lady Fozaza’s fashion prowess to comedian Omar Hussein, there are more and more faces gaining millions of views discussing cool, relevant topics on YouTube across the region. Online video is building communities with the click of a button.