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In video: The 3 steps to driving conversions from YouTube

Consumers are always on YouTube, are you? This new, four part video series will take you through each aspect of an impactful performance video campaign: from an introduction to why this is different from a standard video ad, to tailored creative briefs for performance videos, to measuring success in the right way. Watch the new video tutorials that accompany in-depth, written articles on each step to discover how your brand can stand out.