Europe, Middle East & Africa Decoding decisions Mapping the complex purchase journey in an online world Share this page Close Email Copy Link Copied Linkedin Twitter Facebook Whatsapp Xing VK Decoding decisions Mapping the complex customer purchase journey Article Article How people decide what to buy lies in the “messy middle” of the purchase journey Global Article Article How consumers make purchasing decisions during COVID-19 Global Article Article 12,000 shoppers showed us how to supercharge Search ads Global Video Video Ask a Researcher: How do we decode the messy middle of the consumer purchase journey? Global Video Video Ask a Researcher: What behavioural science tells us about online purchase decisions
