Skip to Content
Think with Google
Consumer Insights
Consumer Journey Consumer Trends
Marketing Strategies
Advertising Solutions Center App & Mobile Data & Measurement Retail Search YouTube
Future of Marketing
Creativity Digital Transformation Machine Learning
Tools
Digital Maturity Benchmark Market Finder Shopping Insights Test My Site
Subscribe
Think with Google
Consumer Insights
Consumer Journey Consumer Trends
Marketing Strategies
Advertising Solutions Center App & Mobile Data & Measurement Retail Search YouTube
Future of Marketing
Creativity Digital Transformation Machine Learning
Tools
Digital Maturity Benchmark Market Finder Shopping Insights Test My Site
Subscribe

Decoding decisions

Share this page

Link Copied

Decoding decisions

Subscribe
Europe, Middle East & Africa

Decoding decisions

Mapping the complex purchase journey in an online world

Decoding decisions

Mapping the complex customer purchase journey

Article
A Black woman shops on her smartphone which is connected to a physical shopping cart by a tangled, squiggly line.
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Global Article
DD thumb
Article

How consumers make purchasing decisions during COVID-19

    Google
    Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Subscribe to our RSS feed
    About Google Products Advertising Business Privacy & Terms About Think with Google
    Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn More
    From Google, directly in your inbox An invitation to Think with Google
    Subscribe