Europe, Middle East & Africa

Decoding decisions

Mapping the complex purchase journey in an online world

Decoding decisions

Mapping the complex customer purchase journey

Article
A Black woman shops on her smartphone which is connected to a physical shopping cart by a tangled, squiggly line.
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Global Article
DD thumb
Article

How consumers make purchasing decisions during COVID-19

Global Article
DD2_Supercharge_Thumbnail_02_1280x720.png
Article

12,000 shoppers showed us how to supercharge Search ads

Global Video
Alistair Rennie, Research Lead, Market Insights EMEA, Google
Video

Ask a Researcher: How do we decode the messy middle of the consumer purchase journey?

Watch now
Global Video
Natalie Zmuda, Global Editor-in-Chief, Think with Google and Alistair Rennie, Research Lead, Market Insights EMEA, Google
Video

Ask a Researcher: What behavioural science tells us about online purchase decisions

Watch now