How People Meet Their Needs in I-Want-to-Buy Moments

October 2016

In I-want-to-buy moments, consumers are ready to put their money behind their decision. For marketers, these particular micro-moments are an opportunity to close the deal.To understand better how people meet their needs, we asked 1,000 smartphone owners to keep a mobile diary. Here's what I-want-to-buy moments look like:

86% of Saudis use the internet every day, according to new Google Consumer Barometer data