How People Meet Their Needs in I-Want-to-Go Moments

December 2015

In I-want-to-go moments, people are looking for what’s nearby – whether that’s a coffee shop or a gym. These particular micro-moments are an opportunity for brands to connect consumers to businesses. To understand better how people meet their needs, we asked 1,000 smartphone owners to keep a mobile diary. Here's what I-want-to-go moments look like:

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