How People Meet Their Needs in I-Want-to-Know Moments

October 2016

When looking for information or inspiration, people increasingly turn to mobile and search. For marketers, these I-want-to-know moments are an opportunity to positively influence brand perception. To understand better how people meet their needs, we asked 1,000 smartphone owners to keep a mobile diary. Here's what I-want-to-know moments look like:

How People Meet Their Needs in I-Want-to-Do Moments