While we can’t predict what might happen this year, we can help you plan for key moments in the Middle East and North Africa (MENA).
We’ve created a seasonal calendar that offers insights and takeaways for key dates in any marketing plan. This will help you plan agile digital marketing strategies that keep your brand ahead of the ever-changing curve.
So whether you’re looking to learn more about Ramadan audiences or find details on Mother’s Day shopping trends, click on the seasonal moment you want to read more about. Be inspired by fresh data and actionable steps to take your digital marketing strategy to the next level in 2022.
Explore the Seasonal Calendar
Mother’s Day
Learn about the four types of Mother’s Day shoppers — thoughtful buyers, DIY-ers, last-minute shoppers, and stay-at-home celebrators — and what they’re searching for.
Explore this moment
Ramadan
See how searches are evolving across the four phases of the holy month, understand what shoppers look for at certain times, and discover new and intensified trends.
See the insights
Black Friday
Explore how consumers navigate Black Friday's three-month long shopping season, from when they start searching to what exactly they're looking for.
Bag the insights
Halloween
Discover three key themes that scare-seeking regional consumers explore during this emerging micro moment in the Middle East and North Africa (MENA).
Explore if you dare!
Singles' Day
Discover three key topics that regional shoppers search for ahead of Singles' Day, when they start looking, and how you can woo them.
Fetch the insights
Holiday season
Discover the four ways that end-of-year shoppers ring in the festive season, and learn when they start searching and what they're looking for.
Bag the festive season
