53% of UAE shoppers used a smartphone to research their last purchase, says new Google Consumer Barometer data

Everyone knows that connected devices are a big deal in the UAE. But the way people in the Emirates are using them is changing -- fast. Google’s Consumer Barometer is a tool to provide insights, for instance, on these changing internet usage patterns in the UAE. One example is that shoppers are using their devices more and more to research purchases. How will you evolve your business to reflect these changes? Click below for more insights.