Two people smiling while one shows the other explores Search on their phone
Look back to
move your
marketing
forward.

Value,

reevaluated

We tried to make sense of the world around us as the economy changed.

+230% YOY increase in search

interest for ماذا يعني رفع سعر الفائدة

(“what does a rising interest rate mean”)

in Saudi Arabia

+80% YOY increase in global search

interest for rising food prices

+110% YOY increase in global search

interest for top rated gaming

When we decided

to spend, we turned to each other

for advice.

+45% YOY increase in search interest for restaurant reviews in the UAE

+40% YOY increase in search interest for used furniture in Egypt

+75% YOY increase in global search interest for cheap electric cars

And we found

that savings and sustainability can

go hand in hand.

In 2023, marketers should provide value as customers define it.

Aid and

allyship

We relied on our communities during the pandemic.

Now we’re investing in them.

+40% YOY increase in global search interest for community project

+80% YOY increase in search interest for العمل التطوعي في المدارس الابتدائية (“volunteer work in primary schools”) in Saudi Arabia

+600% YOY increase in global search

interest for flooding in pakistan

+250% YOY increase in search interest for climate action in the UAE

And we’re joining together to help

each other in times

of crisis.

We’re also embracing social movements towards equality.

+50% YOY increase in search

interest for women empowerment

in the UAE

+25% YOY increase in global search interest for of autism , such as

signs of autism in adults

In 2023, brands should put action over words.

Revising

priorities

We strategised before making major purchases.

+80% YOY increase in search interest for cheap flights in the UAE

+30% YOY increase in global search

interest for time to , such as

is now a good time to buy a house

+60% YOY increase in global search interest for burnout symptoms

We sought healthier relationships with our work and careers.

+600% YOY increase in search interest for work from home jobs in the UAE

More of us are exploring virtual spaces and experiences.

+125% YOY increase in search

interest for ألعاب الواقع الافتراضي

(“virtual reality games”) in Saudi Arabia

+135% YOY increase in global

search interest for virtual reality

and augmented reality

In 2023, expanding access will be an important part of innovation.

Advertisers who pair Smart Bidding with broad match keywords and responsive search ads can drive more conversions.

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Get custom insights tailored to your

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Google’s AI is your business multiplier. Meet customers where they are and stay on top of fast-changing consumer behaviour.

Dive deeper into the consumer trends marketers should understand in 2023.