FMCG Industry Insights What’s perfect for me? How CPG shoppers are making the best choice Through marketing mix modeling, L’Oreal uncovers YouTube’s ability to deliver sales MakeUp Forever Video Case Study: Creating an All Star Ramadan YouTube Series Video Case Study: L'Oreal Utilizes Precision Advertising with YouTube and Programmatic to launch new product to great success GSK succeeds in driving mass reach by adopting a digital only approach, positioning YouTube as a TV channel OMO Case Study - Dirt is Good How Unilever's Jif Used Data to Power YouTube Creatives Case study: Listerine's Customized Video Approach Case Study: OLX Egypt garners new app users at low cost while achieving best-in-class brand impact through YouTube Case Study: Almarai's YouTube-only Blast for its Biggest Launch Case Study: Lurpak Uses Search Trends and Programmatic to Target Effectively Mondelēz Branding Consolidation Case Study