4 creative best practices to break through the clutter during Black Friday

Sally Monem, Giannis Kollias / September 2020

In the first two installments of our Black Friday series, we began by delving into consumer insights driven by increased interest in online shopping due to the COVID-19 pandemic. Then, we used those insights to develop a media and measurement strategy for a campaign to reach the right audience at the right time.

Our focus on this final piece is to outline creative best practices tailored to Black Friday, MENA’s biggest shopping moment.

Ramadan in a pandemic: How to be creative and reach audiences