4 creative best practices to break through the clutter during Black Friday

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Sally Monem, Giannis Kollias / September 2020

In the first two installments of our Black Friday series, we began by delving into consumer insights driven by increased interest in online shopping due to the COVID-19 pandemic. Then, we used those insights to develop a media and measurement strategy for a campaign to reach the right audience at the right time.

Our focus on this final piece is to outline creative best practices tailored to Black Friday, MENA’s biggest shopping moment.

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