How Johnson & Johnson’s digital overhaul helped them respond to changing customer needs
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How Johnson & Johnson’s digital overhaul helped them respond to changing customer needsMarie De Ducla, Nourah Al Fayez March 2021
When COVID-19 changed consumer habits and demanded that brands pivot rapidly, the Johnson & Johnson team along with their agency partner J3, were ready. With 100% digital spend already in place since 2019, the team’s ongoing digital marketing transformation was timely – and led to impressive growth. Find out how they did it in this insightful video interview with Maria Ravina, media lead at Johnson & Johnson consumer for the Africa, Middle East, and Turkey region.
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