One minute with … Nick Law

One minute with … Nick Law

Guest
Nick Law, VP of Marcom Integration at Apple Watch
Published
January 2020

We spent a minute with Nick Law, VP of marketing communications integration at Apple. Watch to learn which industry topic he thinks doesn’t get talked about enough.

0:03

Interviewer: What is the biggest change you’ve had to grapple with over the course of your

0:04

career?

0:05

Nick Law: Well, the internet.

0:08

That was easy, wasn’t it?

0:10

Interviewer: Who are you?

0:12

Nick Law: Nick Law.

0:13

Interviewer: Why do you love your line of work?

0:14

Nick Law: Because you start with nothing.

0:16

It’s like conjuring.

0:18

Interviewer: Why did you get into the creative business?

0:20

Nick Law: Because I couldn’t do anything else.

0:22

Interviewer: What has been the theme of your career?

0:23

Nick Law: Probably change.

0:25

Interviewer: When do you get your best ideas?

0:26

Nick Law: Late at night.

0:29

Interviewer: When you hit a creative block, how do you unstick yourself?

0:30

Nick Law: Keep working.

0:32

Interviewer: What would I be surprised to find on your desk?

0:36

Nick Law: Nothing, actually, because I’m a nomad.

0:37

My desk has nothing on it.

0:40

Interviewer: Which industry hot topic do you wish we would stop talking about?

0:41

Nick Law: Data.

0:43

Interviewer: Which industry topic doesn’t get talked about enough?

0:45

Nick Law: Design.

0:48

Interviewer: What is the best professional wisdom anyone’s ever given you?

0:50

Nick Law: I think you’ve got to make your life your work.

0:53

I know that sounds counterintuitive, and that we’re all about life-work balance.

0:57

But it''s not hard to balance it when it’s one thing.

1:01

So it doesn’t mean you work hard, it just means that you commit to your job as though

1:02

it’s your life.

What if we stop talking about digital transformation?