Digital transformation is central to Al Jazeera, and Google technology has helped accelerate its growth. Dedicated content reaches over 2 million subscribers through Al Jazeera’s YouTube channels, while Google Newsstand helps to widen distribution. Thanks to investment in and optimizations for mobile, users on mobile devices now make up over 70% of Al Jazeera's audience. Across all channels, the DoubleClick platform efficiently monetizes content.
THE GOALS
Generate revenue and monetise digital content across platforms
Distribute content as widely as possible
Maintain optimum user experience
THE APPROACH
Distributed content via Android apps, YouTube and Google Newsstand
Improved mobile site speed using AMPt
Deployed DoubleClick to monetise across all channels
THE RESULTS
Double-digit traffic increase through AMP
Over 2 million YouTube subscribers
Over 2 million YouTube subscribers
