Sephora was America's "first unbiased beauty experience", and today the 700+ store global brand is also unbiased about the customer journey. The popular retailer engages shoppers in every channel, from social media and search ads to an online app that allows in-store shoppers to scan products for more information. Here, Sephora talks about how better-informed customers are happier and more loyal in the long run.
Sephora Turns Smartphones Into Local Shop Magnets
June 2015
Others are viewing
Marketers who view this are also viewing
-
InterviewInterview
The Catalyst for Customer-Centric Marketing
-
InterviewInterview
Kit Kat Brand Awareness Hits 5 Year High with YouTube
-
InterviewInterview
Search Marketing is Now: Smarter'
-
ArticleArticle
Why Online Video Is a Must-Have for Your Mobile Marketing Strategy
-
ArticleArticle
Top digital marketing trends and predictions for 2023
-
Case StudyCase Study
Video Case Study: L'Oreal Utilizes Precision Advertising with YouTube and Programmatic to launch new product to great success