Sephora Turns Smartphones Into Local Shop Magnets

June 2015

Sephora was America's "first unbiased beauty experience", and today the 700+ store global brand is also unbiased about the customer journey. The popular retailer engages shoppers in every channel, from social media and search ads to an online app that allows in-store shoppers to scan products for more information. Here, Sephora talks about how better-informed customers are happier and more loyal in the long run.

The Catalyst for Customer-Centric Marketing