Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads are measured as viewable, we're kicking off a 5-part “Spotlight on Viewability” series powered by insights from Active View, Google's MRC-accredited viewable impression measurement technology. Over the course of the series, we'll share a dozen technical best practices for improving ad viewability.
In the series we will cover how to:
- Enable viewability measurement
- Optimize websites for speed and responsiveness
- Lay out ads for optimal viewability
- Load ads and content for optimal viewability
Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers, DoubleClick Ad Exchange, AdSense and AdMob. The tips in this series can help you go beyond simply understanding viewability rates to optimizing viewability on your site or app so that all of your impressions are viewable.
These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.