What’s New in the Mobile Apps and Gaming Industry: Insights from MADAB 2015

October 2015

The digital world is evolving quickly, driven by big shifts in user behaviours and preferences. We don’t go online anymore – we live online. Nielsen reports that consumers are spending 37.5 hours a month in mobile apps alone – which adds up to an enormous opportunity. This ebook explores the current state and future potential of the mobile apps and gaming industry through insights from leaders in this fast-moving space.

KitKat Collaborates with YouTube Creators to Bring Mobile Game Crossy Road to Life