The countdown to Ramadan has begun! Ramadan is less than five months away and, for most advertisers, it is the busiest ad season of the year. In fact, increased activity during Ramadan is often sustained for the rest of the year. That's why it's important to start early to explore the necessary steps to maintain a strong presence during this key ad season by encouraging more engaged consumers and higher watch times.
Last year, we took you through the A to Z of preparing for a standout digital campaign - from generating data and insights to measurement of success of a campaign - in our four part Ramadan Series. This year, we begin by shining a light on the importance of a smoothly running website as seen on a mobile. Consumer behavior and expectations have changed. We turn to our phones with intent and expect brands to deliver immediate answers. These micro-moments shape our preferences and our decisions.
Global mobile Internet usage now stands at 76%, with regional markets exceeding these figures ranging from 98% in Saudi Arabia to 94% in the UAE1. During Ramadan, people spend more time online on their phones than any other period. How can you make sure you are seizing the Ramadan opportunity? Find out more in this infographic.