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Ken Wheaton

Editor, Think with Google

1 Bain/Google Marketing Leaders Study, North America, n=516 marketing and advertising media and technology executive decision makers. North America Leaders (n=123) are defined using a composite score of self-reported revenue and market share growth, Nov. 2017.

2,3 Google/Heart+Mind Strategies, US, “Getting Things Done on Mobile”, n=1,847, A18+ smartphone users, Dec. 2017.

4 Google/Verto, US “The Mobile Shopping Journey”, A18+ smartphone users, Oct. 2017.

5 Econsultancy/Google, US, “Customer Experience Is Written in Data”, n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America, n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.

6,7 MIT SMR Custom Studio, “The Data-Driven Transformation How Marketers Are Using Data to Rethink and Improve the Customer Journey”, Jan. 2018.