The Catalyst for Customer-Centric Marketing

September 2014

According to Nilan Peiris, VP Growth at TransferWise, what sets programmatic apart is the fact that it allows businesses to complete truly customer-centric advertising buys. This kind of focus obviously demands a very rich understanding of your customers, built using data that you’ve captured yourself. In turn, using these techniques generates even greater insights into your audience, the ability to tailor messaging and much greater spending efficiency.

Search Marketing is Now: Smarter'