Fatma Elgendy

Sales Specialist, DoubleClick BidManager
  1. Magna State of Display 2016 <https://www.slideshare.net/babrawala/fall-2016-programmatic>
  2. <http://campaignme.com/2017/02/26/112239/the-future-of-programmatic/>
  3. https://doubleclick-advertisers.googleblog.com/2017/04/bridging-gap-between-tv-and-digital.html
  4. Open-auction buying refers to public ad inventory traded amongst many publishers and all buyers, through ad exchanges, based on a 2nd price auction.
  5. Self competition refers to bidding on the same inventory through different platforms which inflates CPMs and creates inefficiency.
  6. BCG Cutting complexity, Adding Value. May 2013