How to stay on top of market trends in a dynamic environment

Simon Rogers / March 2020

In the past month, searches for “how to make hand sanitiser” have grown by 4,950% worldwide. Meanwhile, there has been a 600% increase in searches for “can you get coronavirus twice.” And searches for “grocery delivery service near me” have gone up 200% globally.

In this dynamic environment, people’s needs are changing constantly. To keep up with shifting user behaviours, consider Google Trends, a free tool that provides access to actual search requests across Google Search, YouTube, Shopping, and Images. By entering a keyword or a topic, you can explore what the world is searching for in near real time.

To help you stay on top of these shifts, the Google News Lab is curating global trends related to the pandemic with an option to dive more deeply into any of 24 local markets.

Explore Global. trends.

To help you find your own insights and get the most of the tool, here are 10 tips for using Google Trends.

1. Filter across properties

You can now explore the latest market trends across Google Search, Image Search, News Search, Google Shopping, and YouTube Search.

2. Compare search terms and topics

You can compare your search terms and topics across languages, locations, and time periods to find those most relevant to your business.

3. Explore market trends by category

Words often have multiple meanings, so make sure to find the right version on Google Trends. For example, if you search for “mask,” you can add a category to indicate whether you mean protective health equipment or a type of beauty product.

4. Find related searches

When you search for a term in Google Trends, you can also explore the top searches, rising searches, and searches related to your term.

5. Export, embed, and cite Google Trends data

Once you’ve found what you’re looking for, you can then easily share your insights with your team or audience by exporting and embedding the data.

6. Leverage Google Trends search tips

To get the most out of the tool, leverage Google Trends search tips. Use punctuation to refine trends, group search terms, and filter your results to ensure you get the most relevant results.

7. Understand exactly what data is in your results

Research how Google Trends data is pulled and how it should be interpreted, so you can better understand what data is in your results.

8. Subscribe to a Google Trends alert

Make sure you subscribe to a Google Trends alert to get email updates on the most popular topics and searches in your region.

9. Review Google News Lab’s latest analysis

Keep up-to-date with Google News Lab’s latest analysis and insights of the top trending stories, including entertainment, sports, and current affairs.

10. Complete Google Trends Lessons

Become an expert user by completing Google Trends Lessons and find out even more about how to get the most out of the tool.

Good luck exploring and finding new insights.

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