The importance of being present... online

Sara Hamdan, Haidy Hashish / November 2019

Consumers in MENA like to search early for key moments. For big moments like Ramadan, Back to School and Black Friday searches can take place months in advance. To that end, it's important for business to have a strong online presence so consumers can easily find the information they need, engage with your business, as well as be alerted to relevant seasonal offers. In a previous article on Google My Business, we discussed IPSOS research detailing that three quarters of online customers use search engines to find a business - and that 7/10 made a purchase decision based on their findings.

To inspire you, here's a video all about Google My Business tool that allows you to connect with potential and existing customers!

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