2017 The Lantern Award winner

July 2017

This year saw 75 contenders compete for the most engaging Ramadan ad. Content varied from heartwarming videos centered around family and friends to humorous ads ultimately uplifting Ramadan spirits.

The winner of the 2017 Lantern went to Orange Egypt. Their YouTube campaign was tremendously successful in driving high viewership, engagement, and retention amongst all candidates. Humor, tradition, and popular persona were tied together through clever use of special effects which further accentuated the insight and popularity of the ad. Showcasing the scarcity of time during Ramadan proved to strongly resonate amongst the YouTube audience.

We are pleased to present the top 10 finalists, in random order, for The Lantern Award that showcased true creativity.

TOP 10 Finalists (In Random Order)

Winner of The Lantern Award 2017: Nothing gets past Mohamed Henedi

Brand: Orange Egypt

Creative Agency: Leo Burnett

Media Agency: UM

Mohammed Ramadan Advertising With the Etisalat Card #TheMostPowerfulCardInEgypt

Brand: Etisalat Misr

Creative Agency: Tarek Nour Advertising

Media Agency: Initiative Media

Your Happiness is Power #JoyForTheFirstTime

Brand: Vodafone Egypt

Creative Agency: JWT

Media Agency: MEC

Gulf Bank Ramadan Ad

Brand: Gulf Bank

Creative Agency: OMD

Hold on to Your Dreams

Brand: Etisalat Misr

Creative Agency: TNA

Media Agency: Initiative

Ramadan is Everywhere

Brand: Hyundai

Media Agency: Havas Media Middle East


Brand: Saudi Telecom

Creative Agency: Caviar

Media Agency: Starcom

Mobily’s Ramadan Ad

Brand: Mobily

Creative Agency: Mullon Lowe

Media Agency: Initiative Riyadh

Happy Ramadan Khbayyis

Brand: Toyota

Add Color to Your Life

Brand: Kuwait Telecommunication Company - VIVA

Creative Agency: Piston Kuwait

Media Agency: Starcom MediaVest Group

The Lantern Award: celebrating the best YouTube Ramadan ads