This year saw 75 contenders compete for the most engaging Ramadan ad. Content varied from heartwarming videos centered around family and friends to humorous ads ultimately uplifting Ramadan spirits.
The winner of the 2017 Lantern went to Orange Egypt. Their YouTube campaign was tremendously successful in driving high viewership, engagement, and retention amongst all candidates. Humor, tradition, and popular persona were tied together through clever use of special effects which further accentuated the insight and popularity of the ad. Showcasing the scarcity of time during Ramadan proved to strongly resonate amongst the YouTube audience.
We are pleased to present the top 10 finalists, in random order, for The Lantern Award that showcased true creativity.
TOP 10 Finalists (In Random Order)
Winner of The Lantern Award 2017: Nothing gets past Mohamed Henedi
Brand: Orange Egypt
Creative Agency: Leo Burnett
Media Agency: UM
Mohammed Ramadan Advertising With the Etisalat Card #TheMostPowerfulCardInEgypt
Brand: Etisalat Misr
Creative Agency: Tarek Nour Advertising
Media Agency: Initiative Media
Your Happiness is Power #JoyForTheFirstTime
Brand: Vodafone Egypt
Creative Agency: JWT
Media Agency: MEC
Gulf Bank Ramadan Ad
Brand: Gulf Bank
Creative Agency: OMD
Hold on to Your Dreams
Brand: Etisalat Misr
Creative Agency: TNA
Media Agency: Initiative
Ramadan is Everywhere
Brand: Hyundai
Media Agency: Havas Media Middle East
#MyCampaignForCharity
Brand: Saudi Telecom
Creative Agency: Caviar
Media Agency: Starcom
Mobily’s Ramadan Ad
Brand: Mobily
Creative Agency: Mullon Lowe
Media Agency: Initiative Riyadh
Happy Ramadan Khbayyis
Brand: Toyota
Add Color to Your Life
Brand: Kuwait Telecommunication Company - VIVA
Creative Agency: Piston Kuwait
Media Agency: Starcom MediaVest Group
