02d46_kstanford

Kate Stanford

Directora administrativa de Marketing de Anuncios de Google

1. IAB and eMarketer, May 2016, http://www.mediapost.com/publications/article/276394/ad-spend-shifts-to-desktop-and-mobile-video.html.
2. Ipsos/Google, US, live controlled experiment, six ads, Jun. 2016.
3. Google Internal Data, US, all TrueView campaigns with impressions of 10k+ running simultaneously on desktop and smartphone, Jul. 2016.
4. Google Internal Meta-Analysis, "Measuring TrueView Impact on Brand Channel Engagement," US, Aug. 2015.
5. Google Internal Data, Global, based on 5,500 TrueView Brand Lift studies that ran between April and October 2015, confidence interval represents 95% CI.
6. Google Internal Data, 23 top ad spenders who have similar TrueView and GP spend, US, February 2016.
7. Google TrueView Brand Lift, Global, analysis considered two time periods to ensure consistency: Jul. - Dec. 2015 (90 studies for VTR, 48 studies for ad recall lift, 37 studies for brand awareness baseline) and Oct. 2015 - Feb. 2016 (corresponding study numbers were 122, 63, and 44), Jul. 2015 - Feb. 2016.
8. Google/Ipsos, US, TrueView and TV Brand Lift in-home experiment for nine ads, 2016.
9. Google commissioned Nielsen study. Broadcast primetime audience reach among persons 18-49 for YouTube mobile, Nielsen mobile panel, Dec. 2015, top 10 broadcast and cable shows combined, broadcast prime. Excludes breakouts, repeats, sustainers, specials and programmes fewer than five minutes in duration. Sample minimums applied, non-sports programme reach (live+7, one-minute qualifier), television only, Dec. 2015.