ALJ Toyota Khebayyes & Abu Hurayyes YouTube ad wins 2018 Lantern award

Sara Hamdan / July 2018

Saudi Arabia’s leading car dealership partnered with FocusAd and Starcom, powered by Performics, to produce the heart-warming and creative Ramadan episode: S02. EP08 خبيّص وأبو حرّيص - الحلقة الثامنة

Drawing over 1 million views, Abdul Latif Jameel’s winning campaign is an animated series which follows Khebayyes, a young Toyota owner and Abu Hurrayas, who also owns a Toyota, as they navigate everyday life during Ramadan. The series captures and reflects the values and experiences of Abdul Latif Jameel Motors guests, who have built a strong relationship with the brand since it began Toyota distribution in Saudi Arabia in 1945.

The campaign also features Saudi women discussing how to learn to drive and what type of cars they would like to drive - topical content given Saudi Arabia’s recent lifting of a driving ban on women.

YouTube’s Lantern awards celebrate the top 10 Ramadan ads on YouTube. Each of these ads were able to touch, move and inspire our audiences as well as cater to advertisers and agencies alike.

Top 10 Finalists (in random order):

Helwet Ramadan Webseries


Brand: MAKE UP FOR EVER Middle East

Creative Agency: In-house

Media Agency: In-house

Ramadan 2018 series

Brand: Vodafone

Creative Agency: JWT

Media Agency: Wavemaker

قصص تكبر قلوبهم - قمر والخباز

Brand: Nutella

Creative Agency: Leo Burnett MEA

Media Agency: PHD Media

احنا مش بنهزر - إعلان اتصالات رمضان 2018

Brand: Etisalat Misr

Creative Agency: FP7

Media Agency: Starcom

WE Mobile Internet

Brand: WE

Creative Agency: Strategies

Media Agency: Strategies

بطل_بطل: اعلان موبايلي رمضان #2018

Brand: Mobily

QNB Garangao 2018 TVC - QNB اعلان قرنقعوه لعام ٢٠١٨ من

Brand: QNB

Creative Agency: Senyar

Media Agency: Netizency

اعلان اورنچ رمضان 2018 #جارى_يا_جارى

Brand: Orange Telecom

Creative Agency: Leo Burnett MEA

Media Agency: Universal Media

اغنيه انت تقدر .. بنك مصر رمضان 2018

Brand: Banque Misr

Media Agency: Wavemaker

How does the world’s largest snack company elevate personalisation at scale?