Saudi Arabia’s leading car dealership partnered with FocusAd and Starcom, powered by Performics, to produce the heart-warming and creative Ramadan episode: S02. EP08 www.aljfinance.com: خبيّص وأبو حرّيص - الحلقة الثامنة
Drawing over 1 million views, Abdul Latif Jameel’s winning campaign is an animated series which follows Khebayyes, a young Toyota owner and Abu Hurrayas, who also owns a Toyota, as they navigate everyday life during Ramadan. The series captures and reflects the values and experiences of Abdul Latif Jameel Motors guests, who have built a strong relationship with the brand since it began Toyota distribution in Saudi Arabia in 1945.
The campaign also features Saudi women discussing how to learn to drive and what type of cars they would like to drive - topical content given Saudi Arabia’s recent lifting of a driving ban on women.
YouTube’s Lantern awards celebrate the top 10 Ramadan ads on YouTube. Each of these ads were able to touch, move and inspire our audiences as well as cater to advertisers and agencies alike.
Top 10 Finalists (in random order):
Helwet Ramadan Webseries
Brand: MAKE UP FOR EVER Middle East
Creative Agency: In-house
Media Agency: In-house
Ramadan 2018 series
Brand: Vodafone
Creative Agency: JWT
Media Agency: Wavemaker
قصص تكبر قلوبهم - قمر والخباز
Brand: Nutella
Creative Agency: Leo Burnett MEA
Media Agency: PHD Media
احنا مش بنهزر - إعلان اتصالات رمضان 2018
Brand: Etisalat Misr
Creative Agency: FP7
Media Agency: Starcom
WE Mobile Internet
Brand: WE
Creative Agency: Strategies
Media Agency: Strategies
بطل_بطل: اعلان موبايلي رمضان #2018
Brand: Mobily
QNB Garangao 2018 TVC - QNB اعلان قرنقعوه لعام ٢٠١٨ من
Brand: QNB
Creative Agency: Senyar
Media Agency: Netizency
اعلان اورنچ رمضان 2018 #جارى_يا_جارى
Brand: Orange Telecom
Creative Agency: Leo Burnett MEA
Media Agency: Universal Media
اغنيه انت تقدر .. بنك مصر رمضان 2018
Brand: Banque Misr
Media Agency: Wavemaker
