Ramadan ad spots have traditionally presented an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year. In honor of the efforts behind creating memorable Ramadan ads in the spirit of giving and community, The Lantern is a new YouTube award that picks a winner determined by an algorithm based on engagement and views received by the holy month’s end.
At the end of Ramadan, The Lantern award will be announced for the creative agency, media agency and advertiser behind the winning video. Questions? Email thelantern@google.com.
Here are the submissions competing for the award:
Share a touch of love this Ramadan #SATOL #2016
Brand: OMO
Creative Agency: PHD MENA
Media Agency: MullenLowe Lintas (India)
It only takes a minute to do good! Lipton #aminuteofgoodness
Brand: Lipton
Creative Agency: FP7
Media Agency: PHD
مندولين - #صباعين_ليه
rand: Mandolin
Creative Agency: Liquid Thread
Media Agency: Starcom Egypt
رمضان بركته في مشاركته
Brand: Kiri
Creative Agency: Leo Burnett
Media Agency: Performics
الحلقة 1 - #CODE
Brand: Inwi
Creative Agency: Sigma
Maroc Telecom | Jawal Kamal & Manar 2016
Brand: Maroc Telecom
Creative Agency: Grey Advertising
مبروك يا عريس - رايح رايح S03E02
Brand: STC
Creative Agency: JWT
Media Agency: Starcom Mediavest Group
فطورنا سوا - بسبوسه بالقشطة S01E01
Brand: STC
Creative Agency: Bfilmz
Media Agency: Starcom Mediavest Group
رمضان فرصتنا #لنتأمل_تصرفاتنا
rand: STC
Creative Agency: Y&R
Media Agency: Starcom Mediavest Group
#مشروعي_في_رمضان
Brand: STC
Creative Agency: Caviar
Media Agency: Starcom Mediavest Group
#الجاي_أفضل يا بندر
Brand: Mobily
Creative Agency: Mullen Lowe
Media Agency: Initiative
#رصيدك_طال_عمره: قصة ما دريت!
Brand: Mobily
Creative Agency: Mullen Lowe
Media Agency: Initiative
#رصيدك_طال_عمره: قصة اللي جاب العيد
Brand: Mobily
Creative Agency: Mullen Lowe
Media Agency: Initiative
#رصيدك_طال_عمره: قصة خاتم العرندس
Brand: Mobily
Creative Agency: Mullen Lowe
Media Agency: Initiative
I Listen, So That Others Can Hear | Njoud Al Kubaisi
Brand: Community: Support of Hearing Impaired Community
Creative Agency: The Film House, Qatar
Media Agency: UM MENA
تمتع بالسحور مع جافيسكون ادفانس
Brand: Gaviscon
Creative Agency: Infamous Studios
Media Agency: UM MENA
ساديا |رحلة فيصل إلى السوبرماركت
Brand: Sadia
Creative Agency: Impact BBDO
Media Agency: UM MENA
Pepsi Ramadan 2016
Brand: Pepsi Arabia
Creative Agency: Impact BBDO
Media Agency: OMD
The Journey of a Pepsi Bottle - Ramadan 2016
Brand: Pepsi Arabia
Creative Agency: Impact BBDO
Media Agency: OMD
Ramadan with Talabat.com
Brand: Talabat
Creative Agency: Yellow Cape
Media Agency: Starcom Mediavest Group
Ramadan is Better Together (QNB Group Ramadan Ad)
Brand: Qatar National Bank (QNB Group)
Creative Agency: Caviar
Media Agency: BPG Maxus
Emirates NBD Ramadan 2016
Brand: Emirates NBD
Creative Agency: Dhabiwood Studio
Media Agency: Starcom Mediavest Group
Kamel Karamak
Brand: Lipton/Knorr Unilever
Creative Agency: Digital Republic
Media Agency: Magna Egypt
#DigitalFasting
Brand: du
Creative Agency: Leo Burnett
Media Agency: Starcom Mediavest Group
#BilKuwaitiAhla
Brand: National Bank of Kuwait
Creative Agency: Senyar Group
Media Agency: Performics
#ImagineTomorrow with Etisalat
Brand: Etisalat Misr
Creative Agency: Tarek Nour
Media Agency: Initiative Media
The Big Ramadan Family
Brand: Vodafone Egypt
Creative Agency: Impact BBDO
Media Agency: MEC
Almarai Ramadan Ad 2016
Brand: Almarai
Creative Agency: Saatchi & Saatchi Riyadh
Media Agency: Starcom Mediavest Group
Share a Part of You
Brand: Majid Al Futtaim
Media Agency: Optimedia
The Holy Month Brings Us Closer
Brand: Ooredoo
Creative Agency: Senyar Production
Media Agency: Performics
#DrawASmile
Brand: AFIA Arabia
Creative Agency: Leo Burnett
Media Agency: Starcom Mediavest Group
Make Children’s Dreams Come True
Brand: Al Arabi Oil
Creative Agency: Impact BBDO
Media Agency: Starcom Mediavest Group
Shoot the Cannon
Brand: Orange Egypt
Creative Agency: Leo Burnett
Media Agency: UM MENA
Manal AlAlam’s Chocolate Recipes
Brand: Mars/GalaxyArabia
Creative Agency: Manal online production
Media Agency: Starcom Mediavest Group
Good Deeds
Brand: Toyota Saudi Arabia
Creative Agency: Kharabeesh
Media Agency: Resultrix
VIVA - Where is my bowl?
Brand: VIVA Kuwait
Creative Agency: Caviar Creative
Media Agency: Starcom Mediavest Group
Our Heroes
Brand: Vimto Arabia
Creative Agency: Face to Face
Media Agency: Mindshare
Zain Ramadan Ad 2016
Brand: Zain
Creative Agency: Joy Productions
Media Agency: Mindshare
