Kate Stanford

Kate Stanford

VP of Ads Marketing at Google

1YouTube Data, Global; classification as Entrepreneurial videos were based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jan.–Dec. 2015 and Jan.–Dec. 2016.
2YouTube Data, Global; classification as Small Business, Business News, and Business Services videos were based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jan.–Dec. 2015 and Jan.–Dec. 2016.
3Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, n=2,004 U.S. consumers aged 18–54 who watch videos at least once a month, Jul. 2016.
4,5Google/Ipsos Connect, U.S., Human Stories: Gen X and Millennial Parents, n=3,206 U.S. respondents aged 18–54 who go online at least monthly, Sept. 2016.
6Google/Ipsos Connect, U.S., Human Stories: Gen X and Millennial Parents, n=3,206 U.S. respondents aged 18–54 who go online at least monthly, Sept. 2016.
7YouTube Data, Global, “ads” defined as “paid views,” Jan.–Dec. 2015 and Jan.–Dec. 2016.
8YouTube Data, U.S., 2014–2015.
9Google Consumer Survey, U.S., n=1,500 women aged 18-34, Feb. 2016.