Gen C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. 80% of millennials are made up of Gen C, YouTube’s core (though by no means only) audience.
Introducing Gen C: The YouTube Generation
March 2013
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
Cannes Lions 2016: Football on YouTube - making content for the next generation of fans
-
Case StudyCase Study
How Grace Helbig Charmed the Pants Off Her 2.1M YouTube Fans
-
ArticleArticle
Cannes 2016: Brand storytelling with YouTube creators
-
Product InformationProduct Information
Video ad formats
-
ReportReport
Schedule your content
-
Case StudyCase Study
L'Oréal Paris delivers precision marketing through DoubleClick