How Kimberly-Clark collaborates with YouTube Creators to share authentic brand stories
“Consumers love to hear from a trusted point of view about how our products have helped benefit them and their lives. And that’s what the creators have really brought forward,” says Brad Moranchek, head of global media at Kimberly-Clark. He is joined by Amy Margolies, head of business at YouTube BrandConnect, to share how the brand’s collaboration with YouTube Creators uses first-party data to match the right audience with authentic, compelling stories about its products.
Learn more from brand leaders and Google experts on the Think with Google YouTube channel.