The ad world presented us with ads that moved us during the holy month. Some made us laugh with a musical theater flair, while others presented thought-provoking stories centered on themes of community, giving and spirituality. More than 65 ads competed for The Lantern award, a YouTube first designed to highlight the best Ramadan ad in 2016 based on an algorithm that takes into account views, engagement and qualitative elements.
The Winner of The Lantern Award 2016 went to VIVA Kuwait for a very funny two-part series on misplacing cookware after dinner with guests.
We are pleased to present the top 10 finalists, in random order, for The Lantern Award that showcased true creativity.
TOP 10 Finalists (In Random Order)
Winner of The Lantern Award 2016: VIVA - Where is my bowl?
After bringing food to a dinner, a guest’s bowl is missing. Is it in the oven? Hiding in the house? A very funny ad about misplacing cookware after visiting guests.
Brand: VIVA Kuwait
Creative Agency: Caviar Creative
Media Agency: Starcom Mediavest Group
#ImagineTomorrow with Etisalat
Capture life’s best moments on your phone with Etisalat so you can relive them over and over again.
Brand: Etisalat Misr
Creative Agency: Tarek Nour
Media Agency: Initiative Media
Mobily Ramadan Ad 2016
A neighborhood football team actually makes it to the big leagues only to run out of time. Don’t let the same happen to your mobile phone balance!
Brand: Mobily
Creative Agency: Mullen Lowe
Media Agency: Initiative
Mandolin Egypt Ramadan Ad 2016
Why did Mandolin create a two finger chocolate bar? The audience is invited to explain in this funny ad.
Brand: Mondelez
Creative Agency: LiquidThread
Media Agency: Starcom Mediavest Group
#BilKuwaitiAhla
A musical ad shot in a single frame, this lighthearted ad has a deep message around preserving Kuwaiti language and culture.
Brand: National Bank of Kuwait
Creative Agency: Senyar Group
Media Agency: Performics
Shoot the Cannon
A vibrant band sings about Orange Egypt’s offers in this catchy ad about launching packages around the ‘madfa3’ or cannon.
Brand: Orange Egypt
Creative Agency: Leo Burnett
Media Agency: UM Mena
QNB Ramadan Ad 2016
A musical, endearing ad about a boy’s quest for sweets during Ramadan.
Brand: QNB
Creative Agency: Caviar
Media Agency: BPG Maxus
My Ramadan Project
While waiting for sunset to break the fast, children busy themselves with projects and good deeds.
Brand: STC
Creative Agency: Caviar Creative
Media Agency: Starcom Mediavest Group
Ramadan Is Our Chance
During Ramadan, people’s behavior changes without them realizing it. The children notice!
Brand: STC
Creative Agency: Caviar
Media Agency: Starcom Mediavest Group
Zain Eid 2016 Ad
Song, dance and a colorful setting… Eid is here!
Brand: Zain Group
Creative Agency: Joy Advertising Agency
Media Agency: Mindshare
