1 Source: Google TrueView Brand Lift Meta Analysis, 2016, Global.
2 “How YouTube Extends the Reach and Engagement of Your Video Advertising,” Think with Google, December 2015.
3 “4 Media-Planning Tips for Online Video Advertising Success,” Think with Google, September 2016.
4 Google TrueView Bumper Lift Meta Analysis, 2016, Global.
5 Google meta-analysis, U.S. Results, 2014.
6 Google Preferred Brand Lift Meta Analysis, 2016, Global.
7 comScore data.
8 “In-Market Audiences” Think with Google.