The Rise of Online Video on the TV Screen

Howard Blumenstein, Brianne Janacek Reeber / May 2017

People have been casting and streaming online video to their TV screens for a while now. Is this fundamentally changing how people watch TV? Or just changing the kinds of content they're watching there? Here we explore the state of online video on TV through the lens of new YouTube research.

Measuring the Impact of Online Video on Brand Metrics