Unilever worked with four regional YouTube creators on four different brands (Dove, Sunsilk, Pond's, Lipton) with outstanding results
Unilever's impressive Forsaty campaign, in collaboration with Google, resulted in:
- Over 20% completed watch time, double the norm, for videos up to 8 min long
- Best in class examples of uplift for brand consideration and recall (17.5% for Dove and 11.8% for Sunsilk, both surpassing benchmarks)
- Unilever's local YouTube channel becoming the top globally
