Video Case Study: Four Unilever brands, Four YouTubers and a brilliant campaign

December 2018

Unilever worked with four regional YouTube creators on four different brands (Dove, Sunsilk, Pond's, Lipton) with outstanding results

Unilever's impressive Forsaty campaign, in collaboration with Google, resulted in:

  • Over 20% completed watch time, double the norm, for videos up to 8 min long
  • Best in class examples of uplift for brand consideration and recall (17.5% for Dove and 11.8% for Sunsilk, both surpassing benchmarks)
  • Unilever's local YouTube channel becoming the top globally
How to ensure your video creative is driving performance