Best Ramadan Ad 2016: Who Will Win The Lantern Award?

Ramadan ad spots have traditionally presented an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year. In honor of the efforts behind creating memorable Ramadan ads in the spirit of giving and community, The Lantern is a new YouTube award that picks a winner determined by an algorithm based on engagement and views received by the holy month’s end.

At the end of Ramadan, The Lantern award will be announced for the creative agency, media agency and advertiser behind the winning video. Questions? Email thelantern@google.com.

Here are the submissions competing for the award:

 

 Share a touch of love this Ramadan #SATOL #2016

Brand: OMO

Creative Agency: PHD MENA

Media Agency: MullenLowe Lintas (India)

 

It only takes a minute to do good! Lipton #aminuteofgoodness

 

Brand: Lipton

Creative Agency: FP7

Media Agency: PHD

 

مندولين - #صباعين_ليه

 

rand: Mandolin

Creative Agency: Liquid Thread

Media Agency: Starcom Egypt

 

رمضان بركته في مشاركته

 

Brand: Kiri

Creative Agency: Leo Burnett

Media Agency: Performics

 

الحلقة 1 - #CODE

 

Brand: Inwi

Creative Agency: Sigma

Maroc Telecom | Jawal Kamal & Manar 2016

 

 

Brand: Maroc Telecom

Creative Agency: Grey Advertising

 

مبروك يا عريس - رايح رايح S03E02

 

Brand: STC

Creative Agency: JWT

Media Agency: Starcom Mediavest Group

 

فطورنا سوا - بسبوسه بالقشطة S01E01

 

Brand: STC

Creative Agency: Bfilmz

Media Agency: Starcom Mediavest Group

 

رمضان فرصتنا #لنتأمل_تصرفاتنا

 

rand: STC

Creative Agency: Y&R

Media Agency: Starcom Mediavest Group

 

#مشروعي_في_رمضان

Brand: STC

Creative Agency: Caviar

Media Agency: Starcom Mediavest Group

 

#الجاي_أفضل يا بندر

 

Brand: Mobily

Creative Agency: Mullen Lowe

Media Agency: Initiative

 

#رصيدك_طال_عمره: قصة ما دريت!

 

Brand: Mobily

Creative Agency: Mullen Lowe

Media Agency: Initiative

 

#رصيدك_طال_عمره: قصة اللي جاب العيد

 

Brand: Mobily

Creative Agency: Mullen Lowe

Media Agency: Initiative

 

#رصيدك_طال_عمره: قصة خاتم العرندس

 

Brand: Mobily

Creative Agency: Mullen Lowe

Media Agency: Initiative

 

I Listen, So That Others Can Hear | Njoud Al Kubaisi

Brand: Community: Support of Hearing Impaired Community

Creative Agency: The Film House, Qatar

Media Agency: UM MENA

 

تمتع بالسحور مع جافيسكون ادفانس

 

Brand: Gaviscon

Creative Agency: Infamous Studios

Media Agency: UM MENA

 

ساديا |رحلة فيصل إلى السوبرماركت

 

Brand: Sadia

Creative Agency: Impact BBDO

Media Agency: UM MENA

 

Pepsi Ramadan 2016

Brand: Pepsi Arabia

Creative Agency: Impact BBDO

Media Agency: OMD

 

The Journey of a Pepsi Bottle - Ramadan 2016 

 

Brand: Pepsi Arabia

Creative Agency: Impact BBDO

Media Agency: OMD

 

Ramadan with Talabat.com

 

Brand: Talabat

Creative Agency: Yellow Cape

Media Agency: Starcom Mediavest Group

 

Ramadan is Better Together (QNB Group Ramadan Ad)

 

Brand: Qatar National Bank (QNB Group)

Creative Agency: Caviar

Media Agency: BPG Maxus

 

Emirates NBD Ramadan 2016

 

Brand: Emirates NBD

Creative Agency: Dhabiwood Studio

Media Agency: Starcom Mediavest Group

 

Kamel Karamak

 

Brand: Lipton/Knorr Unilever

Creative Agency: Digital Republic

Media Agency: Magna Egypt

 

#DigitalFasting

 

Brand: du

Creative Agency: Leo Burnett

Media Agency: Starcom Mediavest Group

 

#BilKuwaitiAhla

 

Brand: National Bank of Kuwait

Creative Agency: Senyar Group

Media Agency: Performics

 

#ImagineTomorrow with Etisalat

 

Brand: Etisalat Misr

Creative Agency: Tarek Nour

Media Agency: Initiative Media

 

The Big Ramadan Family

 

Brand: Vodafone Egypt

Creative Agency: Impact BBDO

Media Agency: MEC

 

Almarai Ramadan Ad 2016

 

Brand: Almarai

Creative Agency: Saatchi & Saatchi Riyadh

Media Agency: Starcom Mediavest Group

 

Share a Part of You

 

Brand: Majid Al Futtaim

Media Agency: Optimedia

 

The Holy Month Brings Us Closer

 

Brand: Ooredoo

Creative Agency: Senyar Production

Media Agency: Performics

 

#DrawASmile

Brand: AFIA Arabia

Creative Agency: Leo Burnett

Media Agency: Starcom Mediavest Group

 

Make Children’s Dreams Come True

 

Brand: Al Arabi Oil

Creative Agency: Impact BBDO

Media Agency: Starcom Mediavest Group

 

Shoot the Cannon

 

Brand: Orange Egypt

Creative Agency: Leo Burnett

Media Agency: UM MENA

 

Manal AlAlam’s Chocolate Recipes

 

Brand: Mars/GalaxyArabia

Creative Agency: Manal online production

Media Agency: Starcom Mediavest Group

 

Good Deeds

 

Brand: Toyota Saudi Arabia

Creative Agency: Kharabeesh

Media Agency: Resultrix

 

VIVA - Where is my bowl?

 

Brand: VIVA Kuwait

Creative Agency: Caviar Creative

Media Agency: Starcom Mediavest Group

 

Our Heroes

 

Brand: Vimto Arabia

Creative Agency: Face to Face

Media Agency: Mindshare

 

Zain Ramadan Ad 2016

 

Brand: Zain

Creative Agency: Joy Productions

Media Agency: Mindshare

 

du’s Innovative Ramadan 2016 Campaign Using Vogon: An EMEA Telco First