This Halloween, get more eyeballs on your brand in MENA

Dina Barakat, Sara Hamdan September 2019 Search, Video, Advertising, Build Awareness

Did you know people begin searching for all things Halloween - costumes, candy, makeup tutorials and more - as early as August? Find out much more in this infographic.

Halloween, a holiday that is celebrated on October 31 in the United States, has become more popular in MENA. We see it happening around us, with restaurants and hotels offering Halloween-themed experiences, malls hosting public events and supermarkets selling candy in bulk. This trend is reflected online.

In the past few years, searches for Halloween have been steadily increasing in the region. Like Valentine’s Day and Mother’s Day, capitalizing on these micro moments is a great way for brands to stay ahead of the game. This was the case with Black Friday once upon a time, a Western discount shopping day that quickly turned into a global phenomenon and, in MENA, a peak online shopping moment annually. A YouGov survey last year showed that the average MENA consumer spends USD $61 per person in the UAE on Halloween - and that number is set to grow.

Capitalizing on this moment is a great way to keep the momentum going between bigger moments, like Back-to-School, Black Friday and ending with the holiday shopping season.

So grab your scary masks and let's get to it. Here is everything you need to know to get ready for a spooky Halloween season:

halloween infographic

How to optimize your strategy

  • Use Google Trends to look into search patterns by country or demographic and, based on that information, ensure you have keyword coverage on relevant terms.
  • Start early: because searches begin at the end of summer, it is ideal to begin teasers around 6 weeks ahead of the day.
  • Have a streamlined approach that runs from Back to School moment, through to Halloween and Black Friday, ending with the holiday season
  • Understand your key audiences and gain new customers by engaging with people who share similar interests
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