Ramadan 2020 part 3: Creative playbook

Lynn Hazim, Sara Hamdan / February 2020 / United Arab Emirates, Advertising

In part 1 of our Ramadan 2020 series, we delved into the super-empowered consumer whose habits have changed. Part 2 of the Ramadan 2020 series explored the four phases of Ramadan to guide marketers in planning detailed campaigns tailored to each stage: before, during, after Ramadan and Eid. In part 3, we take a deep dive into creative planning for a Ramadan campaign to stand out in the busiest ad season of the year.

The super-empowered consumer in Ramadan