HBR Quick Take: Ben Jones on how marketers can keep up with the pace of change

July 2019 Global

Do you ever wish you could sit down with Google executives and pepper them with questions about marketing strategy and consumer insights? That’s the premise of The Quick Take from Think with Google and Harvard Business Review.

In our second episode, HBR Editor of Special Projects and Webisodes Julie Devoll sits down with Global Creative Director at Google’s Unskippable Labs Ben Jones to discuss everything from the myth of the shrinking attention span to using data in the right way to power creativity. And keeping up with how people make decisions. “The challenge for brands today is that we're behind our customers,” says Jones. “The customers are evolving faster than our sense about them is, and therefore our work. And the only way to catch up to them is through experimentation.”

Listen below or on Google Play.

Grabbing consumer attention is hard. "How-to" content can help