George Clooney Brings in Over 50M Views for Nespresso on YouTube!

Nepresso designed a YouTube campaign promoting its commitment to sustainability that was fronted by actors George Clooney and Matt Damon. The TrueView display campaign featured staggered launch dates per market, ring-fenced budgets and a variety of targeting strategies including demographic, run of site and sequential remarketing. Google, Nespresso and their agencies collaborated closely in order to enhance decision making and act quickly, which was critical to the campaign’s success.

THE GOALS

Build awareness of Nespresso's new George Clooney campaign

Build sustainability credentials for the Nespresso brand across the world

THE APPROACH

Orchestration through a centralised war room including client, agencies and Google

Innovative use of sequential remarketing to reach people who showed initial interest in the brand and talk to them about sustainability credentials

THE RESULTS

Over 50 million total views of the content

Over 10 million views of sustainability related content

View through rate doubled during the campaign, from less than 15% for the first George Clooney advert to close to 30% for the final sustainability video

Saudi Telecom Company Builds Loyal Audiences Through Native YouTube Content