Outfit7’s Transformation from a Small App Developer to an Entertainment Company

The portfolio of Outfit7, creators of My Talking Tom and My Talking Angela, has reached 2.5 billion app downloads. From the Android Developer's platform to the AdMob network to the Google Play Games leaderboards service to YouTube, Google tools have been instrumental in driving growth. As the business grows from app development company to entertainment leader, Outfit7 shares how maximising opportunities such as these has helped propel the business forward.

THE GOALS
Drive downloads of new products in new markets
Monetise apps and stimulate revenue growth
Encourage engagement with new and existing products
THE APPROACH
Transitioned from paid to fremium model
Maximised ad revenue using AdMob network
Integrated the Google Play Games leaderboards service
Launched YouTube channel featuring original content
THE RESULTS
Portfolio has achieved 2.5 billion downloads and more than 250 million active users
After switching to fremium model, revenue grew over 1,000%
70% of customers are on Android devices
YouTube channel has reached millions of subscribers and over 1.4 billion video views

"Google plays a big role, because in certain territories without Google we cannot imagine our distribution."

 

-Iza Login, Deputy CEO & Co-founder, Outfit7


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