Outfit7’s Transformation from a Small App Developer to an Entertainment Company

The portfolio of Outfit7, creators of My Talking Tom and My Talking Angela, has reached 2.5 billion app downloads. From the Android Developer's platform to the AdMob network to the Google Play Games leaderboards service to YouTube, Google tools have been instrumental in driving growth. As the business grows from app development company to entertainment leader, Outfit7 shares how maximising opportunities such as these has helped propel the business forward.

THE GOALS

Drive downloads of new products in new markets

Monetise apps and stimulate revenue growth

Encourage engagement with new and existing products

THE APPROACH

Transitioned from paid to fremium model

Maximised ad revenue using AdMob network

Integrated the Google Play Games leaderboards service

Launched YouTube channel featuring original content

THE RESULTS

Portfolio has achieved 2.5 billion downloads and more than 250 million active users

After switching to fremium model, revenue grew over 1,000%

70% of customers are on Android devices

YouTube channel has reached millions of subscribers and over 1.4 billion video views


"Google plays a big role, because in certain territories without Google we cannot imagine our distribution."

 

-Iza Login, Deputy CEO & Co-founder, Outfit7


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