Global Broadcaster Al Jazeera Goes Digital-First by Partnering with Google

Digital transformation is central to Al Jazeera, and Google technology has helped accelerate its growth. Dedicated content reaches over 2 million subscribers through Al Jazeera’s YouTube channels, while Google Newsstand helps to widen distribution. Thanks to investment in and optimizations for mobile, users on mobile devices now make up over 70% of Al Jazeera's audience. Across all channels, the DoubleClick platform efficiently monetizes content.

THE GOALS

Generate revenue and monetise digital content across platforms

Distribute content as widely as possible

Maintain optimum user experience

THE APPROACH

Distributed content via Android apps, YouTube and Google Newsstand

Improved mobile site speed using AMPt

Deployed DoubleClick to monetise across all channels

THE RESULTS

Double-digit traffic increase through AMP

Over 2 million YouTube subscribers

Over 2 million YouTube subscribers

Google Customer Stories: Al Jazeera
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