Video Case Study: Four Unilever brands, Four YouTubers and a brilliant campaign

December 2018 / Video

Unilever worked with four regional YouTube creators on four different brands (Dove, Sunsilk, Pond's, Lipton) with outstanding results

Unilever's impressive Forsaty campaign, in collaboration with Google, resulted in:

  • Over 20% completed watch time, double the norm, for videos up to 8 min long
  • Best in class examples of uplift for brand consideration and recall (17.5% for Dove and 11.8% for Sunsilk, both surpassing benchmarks)
  • Unilever's local YouTube channel becoming the top globally
Driving Brand Awareness and Sales Acquisition through Google solutions