The Cannes Ads Leaderboard celebrates the YouTube ads that viewers have chosen to watch since last year’s Cannes Lions Festival. For the first time in five years, an ad from the MENA region placed in the top ten: Orange Go (Egypt) ad ranked third globally. Roya Zeitoune, YouTube culture and trends lead for EMEA says, “The Ads Leaderboard winners tap into the things that make for successful ads. Some evoke an emotional response, others use humor or celebrities — or a combination of those three elements.” Orange Egypt's chief marketing officer, Maha Nagui, said that the winning formula for them was included humor, a catchy jingle and a campaign based on strong consumer insights.The top ten winning ads are below.

Coca-Cola | Vai no Gás

Brand Coca-Cola Creative Agency JWT Media Agency JWT & Kolab/McCann
1

Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial

Brand Amazon Creative Agency Lucky Generals and Amazon Internal Creative Team Media Agency Rufus
2

إعلان Orange GO - علي ربيع

Brand Orange Creative Agency Leo Burnett Media Agency UM 7
3

QUANG HẢI - THẮP LỬA NHỮNG GIẤC MƠ

Brand LG Creative Agency VietBuzzAd (VBA) and HSAd Vietnam Media Agency VietBuzzAd (VBA)
4

iPhone XS — Growth Spurt — Apple

Brand Apple Creative Agency TBWA\MAL Media Agency OMD
5

Shopee TVC: Shopee 12.12 Birthday Sale Blackpink (30 sec.)

Brand Shopee
6

Turkish Airlines

Brand Warner Bros Creative Agency People Initiative
7

Nike - Dream Crazy

Brand Nike Creative Agency Wieden & Kennedy Media Agency SapientRazorfish
8

The Internet of Things presents – #LikeABosch

Brand Bosch Creative Agency Jung von Matt/Alster Media Agency OMD
9

Galaxy Note9: Fortnite Supply Drop

Brand Samsung Media Agency Starcom
10

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