Fashion Online: How Affluent Shoppers Buy Luxury Goods


How do shoppers use digital to research and buy luxury goods? Google teamed up with Ipsos to reveal how affluent consumers shop for high-end fashion, accessories and jewelry. We found luxury buyers are digital-savvy: They are multiscreen consumers, they use the internet more than any other medium for research, and most still make their purchases in a store.

Global State of Play: Programmatic Video Insights Report