Introducing Gen C: The YouTube Generation

Download
Mar 2013 Video

Gen C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. 80% of millennials are made up of Gen C, YouTube’s core (though by no means only) audience.

Cannes Lions 2016: Football on YouTube - making content for the next generation of fans